Every month in the marketing world can be unpredictable. A single change from a key digital platform can upend years of conventional wisdom. Key demographics shift with rapidly-changing politics and economics.

This time of year, it is even more important to have a pulse on the state of the marketing industry because the busiest shopping weekend of the year is just around the corner.

The Hawke Media October Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.

HawkeAI aggregates data across 1000s of businesses’ marketing channels and hundreds of millions in annual media spend. Data benchmarks are compiled in collaboration with Meta and Google Analytics, as well as partnerships with Shopify and other ecommerce platforms.