Hawke Media’s Official Partnership with SHEIN Marketplace Is a Game-Changer for Brands Chasing Growth

Timing is everything. Being early to a trend can mean the difference between a flash-in-the-pan campaign and a category-defining breakthrough.

At Hawke Media, we’ve long helped brands stay ahead of that curve—not just by being creative or clever, but by identifying underutilized levers that drive scalable, measurable results. That’s why our official partnership with SHEIN Marketplace isn’t just another “new channel.” It’s a strategic unlock for growth-hungry brands ready to meet the next generation of shoppers on their turf.

From Undiscovered to Unmissable: Why SHEIN Matters

It’s no secret that Gen Z shops differently. They don’t just buy—they explore, scroll, tap, and share. They don’t “go online”—they live there. And SHEIN is where they go to live out their aesthetic.

With over 150 million active users and the title of the most visited fashion site globally (Semrush, Jan 2025), SHEIN has turned discovery into currency. For brands, it’s not just a platform. It’s a global stage.

But the real value lies in the how. SHEIN’s on-demand production model, dynamic personalization engine, and mobile-first user experience make it fertile ground for product visibility, repeat purchases, and brand affinity—all in a single scroll. And now, through this partnership, Hawke clients can tap into that engine with guidance tailored to perform.

A Platform Built for Performance, A Partner Built for Growth

SHEIN Marketplace isn’t a place where you simply upload your catalog and hope for the best. It requires a strategy—one that understands the nuances of platform behavior, buyer psychology, and merchandising mechanics.

That’s where Hawke comes in.

Through this partnership, we’re helping brands:

• Get in front of new audiences who’ve never encountered their brand before—globally, instantly.

• Design product listings that convert, with data-informed positioning, platform-native creative, and promotional pacing.

• Build long-term customer relationships by turning SHEIN into more than a flash-in-the-pan sales channel, but a funnel for loyalty and lifetime value.

“We’re not just offering access—we’re offering a plan,” says Erik Huberman, Founder and CEO of Hawke Media. “Our clients come to us for growth, and this partnership with SHEIN is a prime example of how we help them find it. For fashion, beauty, and home brands especially, this isn’t just a smart play—it’s a competitive edge.”

For Challenger Brands Ready to Scale

We see this partnership as especially powerful for brands at an inflection point—those who have found early traction but need a force multiplier. For challenger brands who are well-designed, well-reviewed, and well-positioned but struggling to cut through the noise on Instagram ads or Amazon listings, SHEIN represents a blue ocean.

In other words: this isn’t about being everywhere. It’s about being where it counts.

And for Hawke Media clients, this isn’t theory—it’s execution. We’re bringing teams across creative, paid, lifecycle, and strategy to ensure your SHEIN debut doesn’t just happen, it lands. With marketplace navigation, positioning support, and growth frameworks already in place, you won’t be figuring it out as you go.

You’ll be building momentum from day one.

The Bigger Picture

Hawke’s approach has always been rooted in identifying what’s next—and operationalizing it before the rest of the market catches on. Our work with global brands like Red Bull, Crocs, and Casamigos proves one thing: growth doesn’t come from doing what everyone else is doing. It comes from carving out new paths. And SHEIN is one of those paths.

So if you’re a founder, CMO, or growth lead looking for the next real move, not the next shiny object—this is it.

About Hawke Media
Hawke Media is a performance marketing agency built to be Your Outsourced CMO®. From scrappy startups to global brands, Hawke builds customized marketing ecosystems that drive revenue. With over 5,000 brands served and a proprietary platform, HawkeAI, Hawke Media brings expert marketing to businesses of all sizes. Learn more at www.hawkemedia.com.

About SHEIN Marketplace
SHEIN Marketplace is an exclusive, invite-only platform that positions your brand in front of a vibrant Gen Z audience that is passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now empowers U.S. sellers to showcase their products to a vast, engaged community. Our fully integrated e-commerce solution lets you effortlessly list, promote, and get paid. Unlock the tools to elevate your brand and connect with millions of next-generation consumers. Apply today to sell on SHEIN Marketplace.