May 11, 2022 - By Hawke Media

How Brands Can Get Started on TikTok Marketing

Content, Featured, Latest, Recent Articles, Social Media

TikTok is the platform to get noticed on today, but in order to get the attention you want, you must understand how it works. You have to be “fun,” your content has to be interesting and you need to reply to comments in order to engage with your followers. TikTok marketing can bring your content to a wide audience, but first you have to know what inspires others to connect with you.

Look for Trends Rising in Popularity

TikTok trends can be just about anything. From a new dance move to a hashtag or song, trending content gathers momentum as more people create content inspired by the original creator. Hop on trends early by checking your Discover button, and see what is starting to gain traction. Create engaging content around these trends and your brand will get noticed. Engage with the content of other creators to get your name out there.

Find Influencers That Will Create Content for You

Influencers on TikTok are popular creators who understand how to use the platform to gain followers. According to Hootsuite, TikTok ads reach 17.9 percent of all internet users over the age of 18 — that’sclose to 885 million people. If you are in the United States, a good TikTok ad can reach roughly half of internet users who are 18 and older in the country.  

You don’t have to create all of your own content. It is possible to locate influencers who are interested in your brand through the Creator Marketplace. Find influencers that align with your brand, and determine the compensation you are willing to pay for TikTok marketing. The right influencer can bring your business into the spotlight on TikTok, so choose your influencer well.

Use a Variety of Settings for Your Content

You want to draw the viewer’s attention when focusing on your TikTok branding. Create content with different camera angles, vibrant colors and interesting people. Your message should be memorable, otherwise it isn’t going to bring you organic followers. Don’t rely on one stagnant image or one personality to attract customers. Your videos need to be visually appealing to get people to pay attention.

Know What Works for Timing

TikTok has plenty of tools for you to consider when creating ads. Anything too short, and your video is going to be forgotten quickly. Long drawn out ads are going to bore your audience. According to TikTok metrics, the best length for ads is anywhere from 21 to 34 seconds. Use this time wisely. Get your message out there quickly, make an impact and don’t let your ad drag on.

Post Often and Use Humor

Use humor when you are creating content for TikTok. As a brand just getting started, posting often gives you the chance to see what works and what doesn’t. Use your creativity and sense of humor when trying to engage with your audience. Humor works, and you want your followers to know you are there to entertain and inform. If you don’t have a strong sense of humor, look for a content creator or writer that can help you craft your message.

Look at the Accessibility of Your Ad

Closed captioning makes it possible to reach a wider audience on TikTok. Use captions for accessibility, and to make your message stand out. This also makes it possible for those who are browsing TikTok without sound to still see your message. When you make a video, closed captioning can be put on with ease. Take the time to spell-check the closed captioning before you publish your ad.

As you learn about TikTok marketing, remember to engage with your followers. Respond to comments, and don’t be afraid to add in some humor.  Be strategic when you get negative comments. You can t ignore occasional negativity, butif you’re social-media savvy, playfully engage and show your good sense of humor. If all comments are negative, disable comments in the short term and reevaluate your long-term strategy. 

While you want to take constructive criticism, there are times when people will just make negative comments for fun (aka “for the lulz.”. Pay attention to the engagement on your videos, and see what works. You can gain a large following through TikTok marketing, but you have to understand the platform in order to do it.

Get started with just a couple short videos, geared to your potential TikTok audience. Hawke Media offers an exclusive package to help you get started right and decide if this platform is right for your brand. 

Get a free consultation from Hawke Media