November 4, 2020 - By Hawke Media

Live from the Nest Season 2 Ep.1 w/ Daniel Chen Head of Media Buying, Hawke Media

Hawke Media

Live from the Nest returns for Season 2, with Hawke’s Head of Media Buying Daniel Chen kicking off the season. Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives at Hawke and they tell us about their top marketing tips based around a specific topic. 

In this episode, Daniel Chen discusses the direct-to-consumer landscape, effectively marketing an e-commerce product in a saturated market with paid media, the impact of influencers on social and paid media, diversifying your marketing mix to acquire new customers and grow a brand, and how to leverage Facebook and Google to build awareness and generate outcomes. Learn how brands can differentiate by establishing a strong brand story, and, at the end of the day, creating more than just a product. 

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