Live from the Nest returns for Season 2, with Hawke’s Head of Media Buying Daniel Chen kicking off the season. Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives at Hawke and they tell us about their top marketing tips based around a specific topic.
In this episode, Daniel Chen discusses the direct-to-consumer landscape, effectively marketing an e-commerce product in a saturated market with paid media, the impact of influencers on social and paid media, diversifying your marketing mix to acquire new customers and grow a brand, and how to leverage Facebook and Google to build awareness and generate outcomes. Learn how brands can differentiate by establishing a strong brand story, and, at the end of the day, creating more than just a product.
Related Reads
Awareness Campaigns: Expanding the Paid Media Sandbox
Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising