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What KPIs Should You Measure for Effective Affiliate Marketing?

What KPIs Should You Measure for Effective Affiliate Marketing?

by Jake Wengroff | Dec 8, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy

Affiliate marketing has been gaining traction over the last several years, largely because it is an old-school strategy for a new-media darling: influencer marketing. Influencers are happy to get paid to promote others’ products through their own posts, stories, live...
The 9 Key Digital Marketing Channels

The 9 Key Digital Marketing Channels

by Hawke Media | Oct 25, 2021 | Featured, Latest, Recent Articles, Strategy

Spanning across an ever-growing variety of connected devices and platforms, digital marketing allows brands to get in front of their customers with engaging, relevant content. Campaigns need to come to where the audience is gathering, and the average person spends 144...
Marketing Magic: The Future of Cannabis and Shrooms Marketing

Marketing Magic: The Future of Cannabis and Shrooms Marketing

by Erik Huberman | Sep 16, 2021 | Featured, Latest, Latest Strategies, Recent Articles

In November 2020, Oregon voted to legalize psychedelic mushrooms for therapeutic use, becoming the first state in the US to do so. In Washington DC, voters overwhelmingly passed a ballot initiative that would decriminalize them and other psychedelics, including...
A Complete Guide to Pinterest Affiliate Marketing

A Complete Guide to Pinterest Affiliate Marketing

by Dawn Allcot | Aug 3, 2021 | Affiliate, Featured, Latest, Recent Articles

Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top...
Affiliate vs. Partner Marketing: What’s the Difference?

Affiliate vs. Partner Marketing: What’s the Difference?

by Dawn Allcot | Jul 9, 2021 | Affiliate, Featured, Latest, Recent Articles

If you’re a brand looking for innovative ways to reach new markets, you may be thinking about affiliate vs. partner marketing. Both have been shown to drive sales for brands while delivering lucrative opportunities to publishers. Often the lines blur between affiliate...
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