analytics
Five Dashboards, Zero Growth: 7 Lessons From a Brand That Fixed Its Fragmented Marketing
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July 9, 2026
Dana runs an eight-figure DTC skincare brand. Every month her paid media agency reports a 3.2x ROAS, her email vendor celebrates a 41% open rate, and her SEO consultancy shows rankings climbing. Five vendors send five glowing dashboards and five invoices. Revenue has been flat for three quarters. Dana's story is common enough that Nielsen [...]
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How to Add Google Analytics to a Website and Place a Pixel (5-Step Tutorial)
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May 10, 2023
This has been updated from "How to Place a Google Pixel" to reflect the changes in the upcoming GA4 conversion, written with the help of our friends at Clickvoyant. Tracking user behavior and data on your site is imperative to running a successful digital business. Google Analytics is a free data analytics platform that lets [...]
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