b2b
When Should You Use Gated Marketing Case Studies?
Your customer is looking at some interesting marketing case studies on your website and all of a sudden a pop-up window appears. Enter your name here. What’s your email address? Where do you work? The case study they’re itching to read is gated content. Now what? Although it may not be what the customer expected, [...]
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How To Place Trust at the Heart of B2B Lead Nurturing
It takes an average of eight touches just to get to the first meeting with a business-to-business (B2B) prospect. In the process of lead nurturing, just one breakdown in trust can sever the relationship. Trust and credibility are not just “nice to have” flourishes that garnish the core proposition. Increasingly, trust and transparency are foundational [...]
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What Is Lead Scoring? What B2B Companies Need To Know To Supercharge Their Marketing Efforts
Anybody in business of any sort knows that in most cases, bigger is better — at least as far as sales figures are concerned. Higher sales equals more money, and that’s what keeps the shareholders or stakeholders in the company happy. It’s also what keeps the lights on and allows the bills to be paid, [...]
Read More6 B2B Email Marketing Best Practices All Companies Should Know
While consumer marketing trends may move from Facebook to TikTok and back to Google again, the strongest pillar of B2B marketing continues to be email. However, today’s purchasers and decision-makers are a lot more discerning when it comes to email than they were several years ago. So knowing what works, what doesn’t and how to [...]
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