by Hawke Media | Nov 8, 2021 | Branding, Featured, Latest, Latest Strategies, Recent Articles
You have a business plan. You have a product strategy. Your company has a name. But do you have a brand style guide? Sometimes called a brand guide, your brand style guide explores and defines the critical elements of your brand, how they work together, and how to... 
by Dawn Allcot | Sep 13, 2021 | Branding, Featured, Latest, Recent Articles, Strategy
Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively... 
by Barron Rosborough | Jun 15, 2021 | Branding, Featured, Latest, Recent Articles
With global retail eCommerce sales climbing up to $US2.3 trillion in 2017, there is a projection of US$4.8 trillion by 2021. Now, that is amazingly unbelievable. Among all the implications of this statistic, one major thing stands out: Every industrial sector is in a... 
by Hawke Media | May 24, 2021 | Latest Strategies
Trade shows have traditionally been the main channel for B2B companies to build customer relations and market their goods. Due to the recent cancellation of all live events due to the COVID-19 pandemic, B2B companies need a new solution to reach their customers.... 
by Hawke Media | Oct 12, 2020 | Hawke Media
The United States Postal Service (USPS) is a benchmark of the United States as an institution. A founding construct of the nation present in Article 1 of the US Constitution whereby Congress was given the power to “To establish Post Offices and Post Roads.” The... 