business trends
Spring Marketing Trends to Watch in 2025: A Deep Dive into Seasonal Opportunities
Spring is a season of renewal, and for marketers, it presents a prime opportunity to refresh strategies and capitalize on emerging trends. As consumer behaviors shift with the changing season, businesses must adapt to stay ahead. In 2025, a combination of AI-driven personalization, sustainability-focused campaigns, and experiential marketing will redefine the marketing landscape. Let’s explore [...]
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Leveraging Predictive Analytics For Advanced Audience Targeting
Predictive analytics is an evolving field that offers businesses an unprecedented view into potential future events based on historical data. It moves beyond just understanding what has happened to provide insights into what might happen next. How Does It Work? Basics: At its core, predictive analytics employs statistical algorithms and machine learning techniques on historical [...]
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Buzzword or Buzzworthy: Direct to Consumer (D2C) Demystified
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only way forward is through the direct-to-consumer (D2C) model. [...]
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Marketing Magic: The Future of Cannabis and Shrooms Marketing
In November 2020, Oregon voted to legalize psychedelic mushrooms for therapeutic use, becoming the first state in the US to do so. In Washington DC, voters overwhelmingly passed a ballot initiative that would decriminalize them and other psychedelics, including ayahuasca, magic mushrooms and mescaline. The ballot initiative became law on March 15, 2021, and DC [...]
Read MoreOut of the Nest: What Industries Are Growing vs. Shrinking In 2021
Hi all 👋. I’m Trevor Williams, Hawke Media’s Head of Marketing, coming at you every Friday with an industry deep dive following our Thursday Special Reports. Today’s issue – where are consumers spending money in 2021? As we enter the remaining month of Q1 for 2021 (how fast time flies) we’ve seen increased market growth [...]
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