by Hawke Media | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Today our guest author Frank Mastronuzzi of Punch Financial explores the joint role a CFO and CMO should share when planning marketing campaigns and measuring their ROI. The CMO and CFO positions are like star-crossed lovers – perfect for one another but...
by Dawn Allcot | Jul 21, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Is your business as focused as it should be on customer retention? You may have heard statistics that it is 5 to 25 times more expensive to find a new customer than it is to keep a loyal one. What’s more, an increase of 5% in customer retention can lead to revenue...
by Dawn Allcot | Jul 14, 2021 | Branding Creative, Featured, Latest, Recent Articles
“If you don’t know where you are going, you might wind up someplace else.” This comical yet irrefutable logic attributed to baseball great Yogi Berra is especially true when it comes to marketing. Your creative strategy is the road map you’ll use to guide your brand...
by Erik Huberman | May 19, 2021 | Latest, Latest Strategies, Recent Articles
When it comes to marketing, generally more is better. Bear with me here. You want to reach as many people as possible and you want to stay top-of-mind with them. That is the key to marketing. So, when it comes to building out your marketing, why is it normal to see...
by Barron Rosborough | Nov 12, 2020 | Featured, Latest, Recent Articles, Special Report
COVID-19 is still here and it continues to cast an ominous shadow over the United States as cases continue to spike. With over 10.5M cases recorded and fast-approaching 250,000 related deaths, it’s difficult to grasp what the path forward looks like after nearly 8...
