by Jake Wengroff | Dec 8, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy
Affiliate marketing has been gaining traction over the last several years, largely because it is an old-school strategy for a new-media darling: influencer marketing. Influencers are happy to get paid to promote others’ products through their own posts, stories, live... 
by Hawke Media | Dec 1, 2021 | Featured, Latest, Latest Strategies, Paid Media, Recent Articles, Strategy
Amazon has become the world’s largest online marketplace for two simple reasons: They provide value and convenience to online shoppers They make it simple for sellers to sell their products. Amazon’s massive customer base has brands large and small rushing to list... 
by Hawke Media | Nov 29, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
How many touchpoints does it take to deliver a qualified sales lead? You’ll see numbers ranging from five to 20+ cited as reasonable benchmarks, depending on the sector. Whatever the baseline, customers need to be led on a journey toward a purchase, and that calls for... 
by Hawke Media | Nov 22, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
Since the passage of the Farm Bill in 2018, which legalized the production of hemp for the first time since 1937, cannabidiol (CBD) has become one of the hottest trends in consumer goods. From topicals and gummies to sports drinks and tinctures, CBD has spawned a $1.9... 
by Dawn Allcot | Nov 11, 2021 | Strategy
Before embarking on a strategic marketing campaign, it’s important to begin with a creative brief. The brief ensures your creative team can effectively execute the deliverables required. A creative brief should be short — no more than two pages — and full of... 