by Hawke Media | Nov 29, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
How many touchpoints does it take to deliver a qualified sales lead? You’ll see numbers ranging from five to 20+ cited as reasonable benchmarks, depending on the sector. Whatever the baseline, customers need to be led on a journey toward a purchase, and that calls for... 
by Hawke Media | Nov 22, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Since the passage of the Farm Bill in 2018, which legalized the production of hemp for the first time since 1937, cannabidiol (CBD) has become one of the hottest trends in consumer goods. From topicals and gummies to sports drinks and tinctures, CBD has spawned a $1.9... 
by Dawn Allcot | Nov 11, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Before embarking on a strategic marketing campaign, it’s important to begin with a creative brief. The brief ensures your creative team can effectively execute the deliverables required. A creative brief should be short — no more than two pages — and full of... 
by Hawke Media | Nov 8, 2021 | Branding Creative, Featured, Latest, Latest Strategies, Recent Articles
You have a business plan. You have a product strategy. Your company has a name. But do you have a brand style guide? Sometimes called a brand guide, your brand style guide explores and defines the critical elements of your brand, how they work together, and how to... 
by Dawn Allcot | Nov 5, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
It’s no longer enough for companies to have a Cyber Monday/Black Friday marketing strategy. The largest retail event of the year now extends for a full week, beginning the Friday after Thanksgiving. Cyber Monday online sales have climbed from $7.9 billion in... 