by Acadia Otlowski | Oct 13, 2021 | Hawke Media
They say it takes a village and eCommerce Week LA™ 2021 proves that. eCommerce Week LA™ is the product of Hawke Media’s experts collaborating to produce an event experience that none of us could have created individually. Our stellar host Chidi Ezemma, countless... 
by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only... 
by Pamela Fay | Oct 11, 2021 | Content, Featured, Latest, Recent Articles, Strategy
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot... 
by Dawn Allcot | Sep 13, 2021 | Branding, Featured, Latest, Recent Articles, Strategy
Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively... 
by Pamela Fay | Sep 7, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
Streaming viewership is growing every year. In fact, in 2020 some 2.13 billion people used over-the-top (OTT) video services worldwide. All of that viewership is a boon for OTT advertising, making this channel poised to be the next big thing. How did the OTT boom... 