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eCommerce Week LA 2021 Fosters Community and Accessibility for Brand Marketers

eCommerce Week LA 2021 Fosters Community and Accessibility for Brand Marketers

by Acadia Otlowski | Oct 13, 2021 | Hawke Media

They say it takes a village and eCommerce Week LA™ 2021 proves that.  eCommerce Week LA™ is the product of Hawke Media’s experts collaborating to produce an event experience that none of us could have created individually.  Our stellar host Chidi Ezemma, countless...
Buzzword or Buzzworthy: Direct to Consumer (D2C) Demystified

Buzzword or Buzzworthy: Direct to Consumer (D2C) Demystified

by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy

We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only...
Why Evergreen Marketing Is Your Key to Domain Authority

Why Evergreen Marketing Is Your Key to Domain Authority

by Pamela Fay | Oct 11, 2021 | Content, Featured, Latest, Recent Articles, Strategy

Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot...
Getting the Foundation Right: How to Craft Impactful Brand Pillars

Getting the Foundation Right: How to Craft Impactful Brand Pillars

by Dawn Allcot | Sep 13, 2021 | Branding, Featured, Latest, Recent Articles, Strategy

Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively...
Should OTT Advertising Be a Part of Your Marketing Mix?

Should OTT Advertising Be a Part of Your Marketing Mix?

by Pamela Fay | Sep 7, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy

Streaming viewership is growing every year. In fact, in 2020 some 2.13 billion people used over-the-top (OTT) video services worldwide. All of that viewership is a boon for OTT advertising, making this channel poised to be the next big thing.  How did the OTT boom...
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