by Hawke Media | Jan 26, 2022 | Paid Media
For some, the 50 or so Super Bowl ads are more exciting than the game itself. It’s advertising at its peak: million-dollar budgets, mesmerizing creative, and a hyped-up audience. In 2021, people were talking about the Bud Light Sletzer Lemonade commercial long after...
by Hawke Media | Dec 27, 2021 | Content, Featured, Latest, Recent Articles
Marketers, of course, consider the market to which they want to sell a product or service. While they might target a certain demographic, say, millennials living in the Pacific Northwest, more sophisticated marketing teams nowadays will instead develop buyer personas...
by Jake Wengroff | Dec 20, 2021 | Featured, Latest, Paid Media, Recent Articles, Strategy
Digital continues to increase its portion of the ad-spend pie, as it has for several decades. The tipping point was reached in 2020, when digital ad spending accounted for more than half (54%) of total ad spending, according to Statista. Last year, digital ad spending...
by Hawke Media | Dec 1, 2021 | Featured, Latest, Latest Strategies, Paid Media, Recent Articles, Strategy
Amazon has become the world’s largest online marketplace for two simple reasons: They provide value and convenience to online shoppers They make it simple for sellers to sell their products. Amazon’s massive customer base has brands large and small rushing to list...
by Hawke Media | Oct 25, 2021 | Featured, Latest, Recent Articles, Strategy
Spanning across an ever-growing variety of connected devices and platforms, digital marketing allows brands to get in front of their customers with engaging, relevant content. Campaigns need to come to where the audience is gathering, and the average person spends 144...
