by Barron Rosborough | Jun 7, 2021 | Featured, Latest
Google is known for innovations that keep marketing executives on their toes. It was in full effect in 2016 when Google released responsive display ads or RDAs. Two years later, the search engine giant made RDAs the default ad type for its Display Network. Since...
by Barron Rosborough | May 21, 2021 | Featured, Latest, Paid Media, Paid Search, Recent Articles
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to...
