by Hawke Media | Oct 25, 2021 | Featured, Latest, Recent Articles, Strategy
Spanning across an ever-growing variety of connected devices and platforms, digital marketing allows brands to get in front of their customers with engaging, relevant content. Campaigns need to come to where the audience is gathering, and the average person spends 144...
by Hawke Media | Oct 20, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
Your business is set up. Your product is ready to sell. Now you need to get people to buy the product you worked so hard to bring to market – and that requires a comprehensive digital marketing strategy. Developing a marketing strategy is no joke. It requires...
by Hawke Media | Oct 18, 2021 | Content, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the...
by Pamela Fay | Oct 11, 2021 | Content, Featured, Latest, Recent Articles, Strategy
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot...
by Dawn Allcot | Sep 9, 2021 | Content, Featured, Latest, Recent Articles
Content marketing is more than publishing promotional blog posts. Content optimization is the key to successful inbound marketing campaigns. It should be crafted with your specific marketing goals in mind to reach readers at the various stages of the sales funnel....
