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August 10, 2022 - By Hawke Media

Top 5 Data Visualization Tools on the Market Today

Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data visualization tools available today that can transform raw data into graphs, charts, and other visual aids that make analyzing what your data is telling you far easier. 

Whether it’s using intent data to improve your sales funnel, optimizing your social media strategy with engagement data, or anything in-between, there is a lot of value to be gained by processing your company’s data with quality data visualization tools. To help you get started enjoying all of the benefits that these tools have to offer, let’s take a look at the top five data visualization tools on the market today. 

1) Google Charts 

One of the most popular data visualization tools available, Google Charts offers all of the quality you would expect from a Google product and provides you with the ability to produce graphical and pictorial data visualizations. The tool is renowned for being incredibly user-friendly and comes equipped with several noteworthy features, including zoom functionality and cross-platform compatibility. However, Google Charts doesn’t offer as many customization options as some of the other tools on our list and requires network connectivity to use. 

2) Zoho Reports 

Zoho offers a long list of enterprise software solutions, and Zoho Reports is one of the most well-polished data visualization tools you will find today. Also known as Zoho Analytics, Zoho Reports enables you to create stunning data visualizations in an easy-to-use drag-and-drop interface. In addition to its excellent data visualization tools, Zoho Reports also provides AI-powered data analysis tools to further help you glean key insights from your data. While the wealth of features provided by Zoho Reports can make using the tool a little confusing at times, Zoho Reports is still a great option if you can get past its learning curve. 

3) is a company that offers a wide range of design services – including turning data into attractive, insightful visual aids. If you are looking for a team of professional designers to turn your data into visualizations rather than a tool to do it yourself, is a great option to consider. Of course, having a team of designers create your visualization is always going to be more expensive than the DIY route, making one of the more costly options on our list. 

4) RAWGraphs 

Serving as the link between spreadsheets and data visualizations, RAWGraphs is capable of converting any data stored in a CVS or TSV file into attractive, customizable visualizations. RAWGraphs provides a simple, user-friendly interface that makes it an ideal solution for those who are just getting started learning the ins and outs of data visualization. If you are looking to do more than just convert data spreadsheets into visualizations, though, you may be better served by a more feature-rich and comprehensive solution. 

5) IBM Watson 

Ever since IBM shifted its focus from producing computers and computer hardware to producing software, the company has released a litany of excellent software solutions. IBM Watson, however, is one of IBM’s most well-known products. With IBM Watson, companies are able to leverage AI and natural language processing to extract insights from both structured and unstructured data. Along with its impressive data analysis capabilities, IBM Watson provides all of the data visualization tools you could possibly need as well. While the software is expensive to maintain, IBM Watson is nonetheless one of the most powerful data analysis and visualization tools on the market today. 

Turn Your Data Into Marketing Success With Help From Hawke Media 

Gleaning insights from your data via data visualization tools is one of the most effective ways to implement a data-based approach to marketing. At Hawke Media, our team of marketing and design professionals are experts at using our clients’ data to create powerful and strategic marketing strategies. If you would like to learn more about how Hawke Media can help your data into marketing success, be sure to contact us today!