The acquisition adds narrative-driven marketing expertise and sustainable brand growth to Hawke Media’s lineup of client solutions
Los Angeles, CA and Seattle, WA – November 18, 2024 – Hawke Media, the leading U.S. performance marketing agency, today announced the acquisition of We Are Unicorns (WAU), a boutique Seattle-based agency specializing in brand strategy and narrative-driven marketing. The partnership strengthens Hawke Media’s commitment to transformative, value-centered marketing by integrating WAU’s expertise in sustainable brand storytelling and long-term client engagement.
“With We Are Unicorns, we are embracing a landmark expansion of purpose-driven marketing,” said Erik Huberman, CEO and Founder, Hawke Media. “This acquisition is a convergence of like-minded creativity and strategy, empowering our clients with deeper, more authentic connections to their audiences while advancing our shared vision for measurable impact in the marketing industry.”
Founded by visionary strategist Molly Hawkins in 2011 and headquartered in Seattle’s Ballard neighborhood, We Are Unicorns has gained recognition for its embedded, “in-house” team model, offering flexible brand strategy solutions that scale with client needs. By prioritizing ethical marketing practices, WAU has built a diverse portfolio of mission-driven clients, including All Things Barbecue, Bubmershoot Musical Festival and iFixit. Campaigns like iFixit’s “Right to Repair” highlight WAU’s commitment to creating impactful, socially relevant brand narratives that resonate across digital platforms.
“We Are Unicorns was founded to serve brands in a more meaningful way” said Molly Hawkins, Founder, We Are Unicorn. “Joining forces with Hawke Media enables us to scale our vision, providing a rich suite of resources and support to deepen the impact of our work. Together, we’re setting new standards for responsible and resonant brand storytelling.”
Operating as “We Are Unicorns, a Hawke Media Company,” WAU will continue from its Seattle base with Molly Hawkins transitioning to Managing Director. Hawke Media’s acquisition preserves WAU’s current team and approach, offering clients continuity in service and access to Hawke’s advanced tools and extensive network. WAU’s expertise enhances this portfolio, reinforcing Hawke’s commitment to inclusivity and ethics in marketing and positioning it to meet the sophisticated demands of today’s digital economy.
With a valuation exceeding $150 million, Hawke Media continues its strategic expansion through targeted acquisitions, cementing its role as a leader in holistic, high-impact marketing. Known for its results-focused ethos, Hawke Media’s client roster includes renowned brands like Verizon, Barstool Sports, and Crocs.
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About Hawke Media
Hawke Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.
Hawke Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 5,000 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.
With a decade of experience, Hawke Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About We Are Unicorns
We Are Unicorns is a brand strategy and narrative-driven marketing & creative agency. Driven by a belief in the power of authentic storytelling to connect people with brands they are going to love, but just haven’t discovered yet. With a team of experienced strategists, marketers, and creatives, We Are Unicorns crafts tailored strategies and executes campaigns that capture the essence of each brand, creating meaningful resonance with target audiences.
Offering a comprehensive suite of services—including brand development, creative concepting, digital marketing consulting, social media management, influencer partnerships, and content creation—the agency prides itself on integrating these elements to build cohesive, multi-channel campaigns that drive engagement, foster loyalty, and achieve real business results. For more information, visit https://www.weareunicorns.co/.