E-MAIL

A web browser isn’t the only place you can engage with your customers.

A well optimized email marketing program allows you to properly leverage your digital presence. As the most important revenue driver in e-commerce: we’ll grow your user base, create automated drip campaigns, nurture and engage customers through the sales funnel, re-engage cart abandons and craft promotional messages that drive sales. Email is a part of your customer’s daily routine, make sure you are too.

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WEB DESIGN

Mobile-ready responsive design with a trend-focused aesthetic.

In this ever changing technical world, web-trends can vary daily.  At Hawke media, we are always on the leading edge of following and innovating these trends.  Using our UX first focus for conversions, our web design services are always focused on your customer.  Having a great website should be the foundation of your e-commerce brand, and we make sure to build a solid foundation that keeps users excited as they navigate your website. Let our team of front-end and back-end developers design you a beautiful website that serves function for your user, and is sure to convert.

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CONTENT

Create, curate and share

Your best marketing tool is what you can share. We will create a robust content calendar and plan to help you thoughtfully engage with your audience at every point of the funnel. We’ll help you build a loyal following around thought leadership and timely insights in your industry. The best part about curated content? It lives online forever and helps build your online reputation. We place links to your content as recommended reading on premium publisher sites and leverage your audience to drive new traffic to your content. Hawke’s team of content writers will help you put your best foot forward.

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FACEBOOK ADS

Enthrall your audience with copy and creative assets that drive conversion.

We use social media platforms to acquire customers: Facebook, Instagram, Twitter, YouTube, etc. Hawke Media has a team of media buyers who test, refine and test again for complete efficiency. Target any level, or combination of demographics; build custom and look-alike audiences based on existing e-mail lists, site visitors and customers to spike traffic. We continually test myriad creative and copy variants to optimize ROI. We leverage proprietary technologies that intelligently identify potential customers based on their web behavior, trends and data mining; All to power your company’s channel growth.

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SEM

Your customers are looking – we’ll help them find you easily.

Not every customer will be introduced to your brand on social media or by word of mouth. A well rounded Search Engine Campaign for both paid and organic acquisition is paramount to reaching your customers at the right time. We will craft a thoughtful paid acquisition strategy by optimizing paid and organic search keywords to reach customers based on their intent and drive them to your site with well rounded and creative ad copy.

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INFLUENCER

Tap into an audience of millions.

Third party validation goes a long way to create an outstanding brand that customers trust. At Hawke Media we have created a unique network of influencers that allows us to tap into their base at the click of a button. Reach the most influential personalities on nearly every social and publishing platform to drive engagement, brand awareness and reach new audiences.

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SOCIAL

Organically engage with your customers in their day to day life.

Everyone has a social media presence these days, and companies should be no exception. With a highly targeted organic social media plan, your brand becomes the owner of your customer’s feed. Our social media experts will create content that will engage customer/user community across all social channels (from Facebook, Twitter, Instagram, Pinterest, etc) and respond to comments or posts relating to your brand. Organic presence increases, brand awareness skyrockets and engagement costs decreases: everyone wins. Don’t be a digital ghost.

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BRANDING

A process-driven approach to creating the perfect identity in a competitive market.

A brand identity is made up of more than just a logo, color palette, and type treatment. A brand’s identity can set apart an organization, a person, or specifically the product in relation to the company. Our branding work is always process driven- crafting the best mix of elements to create the perfect identity to set you apart from other brands. Whether you want to rebuild your existing brand or launch a new product or service, we will make sure your identity is as polished as possible.

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PHOTO & VIDEO

Don’t let sub-par assets make your great design suffer.

More often than not we experience the tragedy of great products or ideas being diminished by sub-par photography assets.  Low resolution, bad composition, over-exposed images that don’t put your best face forward can leave your customers with a sour taste in their mouth.  We firmly believe that in order to best showcase your work, great photography is key. Our experienced photography department specializes in building your brand legitimacy with lifestyle photography, product photography, social media video, marketing video and commercial video. Priced competitively, we are sure we will make your product pop.

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AFFILIATE

Crowd source your marketing efforts.

At Hawke Media we utilize our vast affiliate network, as well as tap into already existing networks, in order to increase your brands market share. We leverage partner audiences to gain new customers and add an element of third party validation to your existing marketing strategy. Our affiliates utilize CPC and PPS models in order to help ensure that the traffic you are paying for is the right traffic for you. Let other’s do the heavy lifting for you.

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STRATEGY

Through research and analysis, our strategists can position you for growth.

Strategists serve as CMO-level leadership for clients, providing insight into their existing business opportunities, competitive landscape as well as the short and long-term game plan for achieving their business goals. Whether it’s customer acquisition, a full rebrand, product expansion or priming yourself for a capital raise, we’ve got you covered. Because of the breadth of clients and industries we cover, we have access to some of the most cutting edge tools and insights to help scale revenues, increase brand awareness and customer retention — all at the highest ROI and lowest cost.

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EXPERIENTIAL

Make a lasting impression through an unforgettable experience.

Engage directly with consumers in an impactful and memorable way. We will create a complete turnkey solution for experiential activations- from conception and design, sourcing, budgeting, on-site management, to post analytics. We integrate technology and social media to magnify your activation and provide data driven results. Break through cyber clutter and interact face to face with the people you’re targeting, learn and get feedback in realtime, and make a lasting impression through an unforgettable experience.

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 FROM OUR CLIENTS

SweatTailor

“Every direct to consumer brand needs an e-commerce site yet it’s hard to distinguish which is the best option. Hawke Media not only guided us to Shopify but helped seamlessly build out the entire site. They have done a wonderful job hand holding us along the way and showing us how to utilize the platform. It’s refreshing to know that companies like Hawke Media exist.”

Adam Bolden – Co-Owner 

Lulu&Georgia

 “Hawke Media has been critical to our rapid growth online and an exceptional partner. We really enjoy the open communication style and feel like each channel manager at Hawke is a true extension of our team.”

Sara Sugarman – CEO

 

BottleKeeper2

 “As a fully automated company without employees, we rely heavily on other people and their teams to help develop and operate various parts of BottleKeeper. With that said, there are few companies that we’ve worked with that consistently go above and beyond our expectations, and Hawke is at the top of the list. I would, and regularly do, recommend Hawke to anyone that’s building a new or scaling business.”

Adam Callinan – CO-Founder

 

GoodHyouman

 “Hawke is a pleasure to work with, and they have provided us with a team of intelligent people who “get it.” They are our one-stop shop for our E-commerce business!”

Brett Novek – Creative Director & Founder

 

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