WHERE IDENTITY MEETS IMPACT
Branding & Design
Branding is the blueprint for everything your business becomes. At Hawke Media, we build full-spectrum brand ecosystems; from strategy and story to packaging and performance—so your brand doesn’t just look good, it works hard.
Through a series of strategic acquisitions, we’ve bolstered our creative arsenal with elite talent in brand strategy, design, and storytelling. These industry-leading studios bring world-class industry expertise into Hawke’s broader performance marketing framework.
Through a series of strategic acquisitions, we’ve bolstered our creative arsenal with elite talent in brand strategy, design, and storytelling. These industry-leading studios bring world-class industry expertise into Hawke’s broader performance marketing framework.
Our brand process is ideal for both new brands starting from scratch and established ones looking to reach new audiences or fine-tune their marketing approach.
What we do
If you’re an established brand that feels a few degrees off from your target audience, going through a brand strategy phase can help realign your positioning.
Have a great product but struggling to name it? Our naming process offers a range of thoughtful, strategic options to help you land on a name that’s distinctively yours.
Or maybe you’ve got the name, but you’re finding it difficult to clearly express all the amazing benefits your brand brings to the world. Our brand messaging process takes those big ideas and distills them into a consistent, compelling framework that’s easy to communicate and stays true to your brand voice.
If your brand identity feels outdated—or if you haven’t developed one yet—Hawke’s Visual Identity process will deliver not just a logo, but an entire design system. You’ll walk away with the tools you need to bring your brand to life across every touchpoint.
Have a great product but struggling to name it? Our naming process offers a range of thoughtful, strategic options to help you land on a name that’s distinctively yours.
Or maybe you’ve got the name, but you’re finding it difficult to clearly express all the amazing benefits your brand brings to the world. Our brand messaging process takes those big ideas and distills them into a consistent, compelling framework that’s easy to communicate and stays true to your brand voice.
If your brand identity feels outdated—or if you haven’t developed one yet—Hawke’s Visual Identity process will deliver not just a logo, but an entire design system. You’ll walk away with the tools you need to bring your brand to life across every touchpoint.
No matter where you are in your brand journey, Hawke’s messaging and visual identity offerings can help you clarify, refine, and elevate your brand to new heights.
Brand Strategy
This is a deep dive into the ‘why’ behind your brand, serving as the foundation for everything that follows. Brand strategy begins by analyzing the market landscape, clarifying your unique value propositions, and identifying your competitive advantages, both at the brand and product levels, before positioning them effectively in the market.
Our team brings high-impact brand storytelling and campaign positioning expertise for global consumer brands. Their strategic insights have helped shape brands like Ghost Lifestyle and Prime Hydration.
Strategy Services
- Defining brand problems and goals
- Market research: industry landscape, trends, and insights
- Competitive assessment and analysis
- Defining audience profiles
- Brand positioning
Brand Messaging
Our comprehensive brand messaging services define the heart and soul of your brand and establish key messaging pillars that lay the foundation for brand clarity, recognition, and growth. Still looking for the perfect name? We’ll start with a deep exploration of naming options that capture your brand’s essence while boosting memorability and usability.
Messaging Services
- Naming explorations
- Brand pillars articulating your Who, What, How, and Why
- Defining your purpose, mission, vision, and values
- Establishing brand personality and voice & tone
- Key messaging tailored to your target audiences
Visual Brand Identity
Visual brand identity is the most outward-facing and recognizable aspect of your brand. It’s more than just a logo; it’s a cohesive design system that includes a logo mark, color palette, typography, and supporting visual elements that bring consistency and flexibility to your brand. These elements are compiled into a comprehensive brand guide, complete with usage guidelines, clear space rules, dos and don’ts, and final working logo files.
Visual Identity Services
- Brandmarks
- Color palette definition and usage
- Typography hierarchy
- Comprehensive brand guidelines
Packaging Design
With your brand messaging locked in and your logo looking sharp, it’s time to bring your product to life with packaging. Our surface design process blends the science behind your product’s ingredients or benefits with the strategic branding we’ve developed to create packaging that’s both beautiful and effective. Whether you’re competing for digital shelf space or aiming for a high-visibility retail display, our team excels in packaging design, layout, and production.
Our team has developed award-winning packaging and visual merchandising for brands like Podium and Rossignol, combining edgy creative with commercial performance.
Packaging Services
- Structural and graphic packaging
- DTC-ready design
Hawke does not offer product or industrial design, vendor sourcing, legal compliance, or press checks.
Design Services
Once your brand’s messaging and visuals are established, Hawke is here to keep the momentum going. We serve as your on-demand design partner for all ongoing creative needs—from presentation decks and marketing collateral to social media content. If it involves compelling words and visuals, we can design it.
Design Services
- Sales sheets for print or digital
- Branded document templates
- Presentation decks
- Product catalogs
- Marketing collateral
Why Hawke?
You get more than a branding agency. You get a connected creative ecosystem. We bring the sharp thinking of a brand consultancy, the production chops of a content studio, and the speed of a performance shop—all under one roof.
We’re not here to make things pretty. We’re here to build brands that grow.
Whether you need a full rebrand, packaging for retail, or a production partner to fuel your content engine, Hawke delivers world-class creative backed by full-funnel marketing execution.
We’re not here to make things pretty. We’re here to build brands that grow.
Whether you need a full rebrand, packaging for retail, or a production partner to fuel your content engine, Hawke delivers world-class creative backed by full-funnel marketing execution.
By establishing a strong foundation for your brand, you set the stage for more effective marketing and creative efforts. Campaigns, landing pages, and social content all perform better when built on a well-defined brand identity. Explore the full range of Hawke’s capabilities and see how our brand process can supercharge your marketing efforts.
Client Work
Case Study
Ghost Lifestyle
Ghost has grown to be one of the largest brands on the planet, not just one of the most successful supplement companies. From revolutionary flavor collaborations, insane global partnerships, and one of the hottest energy drinks on the market, Ghost has created a market all its own. We were fortunate to be there in the beginning, designing the brand, its visuals, and most of the labels you can find on the shelves today.
Case Study
Ghost Lifestyle
Ghost has grown to be one of the largest brands on the planet, not just one of the most successful supplement companies. From revolutionary flavor collaborations, insane global partnerships, and one of the hottest energy drinks on the market, Ghost has created a market all its own. We were fortunate to be there in the beginning, designing the brand, its visuals, and most of the labels you can find on the shelves today.
Case Study
Prime Hydration
When a brand collides with pop culture, it makes history. We didn’t know Prime would make its way onto South Park, but we were glad to play a role in bringing it into the world. It was a sprint in simplicity, trend forecasting, and a moment of inspiration.
Case Study
Prime Hydration
When a brand collides with pop culture, it makes history. We didn’t know Prime would make its way onto South Park, but we were glad to play a role in bringing it into the world. It was a sprint in simplicity, trend forecasting, and a moment of inspiration.
Ready to build a brand that performs?
Let’s create something unforgettable—and built to scale.
- Free Brand Assessment
- Strategy Consultation
- Custom Recommendations