How to Place a Google Analytics Pixel (3-Step Tutorial)

How to Place a Google Analytics Pixel (3-Step Tutorial)

Tracking user behavior and data on your site is imperative to running a successful digital business. Google Analytics is a free data analytics platform that lets you measure all kinds of data related to your web traffic and user behavior on your site, like time on...
5 Ways to Convert Website Visitors Into Customers

5 Ways to Convert Website Visitors Into Customers

Your conversion, the number of potential consumers that go on your website and end up buying your product, is a significant indication of an effective website. Here are five ways to increase your website’s conversion rate and boost site sales. 1. Have a Great Landing...

How to Create a Landing Page: 7 Elements to Keep in Mind

Landing pages are pages on your website designed to increase conversion. These pages should always be associated with a specific campaign or product and should target a specific customer segment with relevant content to be more effective. Providing exactly what users...
8 Tips on How to Design a Perfect Product Detail Page

8 Tips on How to Design a Perfect Product Detail Page

Product detail pages (or PDPs) are a critical phase in a website user’s journey from homepage to checkout. Seemingly small mistakes or omissions can create friction that keeps that from adding products to cart, even if they’re interested, costing your business...