4 Influencers Fashion Brands Should Be Paying Attention To
Today’s dedicated follower of fashion doesn’t have to wait for the spring or fall runway shows for inspiration. There’s a rolling feast of fashion to follow on Instagram, TikTok, and Pinterest, spearheaded by the rising phenomenon of the fashion influencer. In order to get noticed in an increasingly saturated environment, top fashion influencers have to find ways to stand out from their competitors. Here are six tastemakers with their fingers on the pulse, creating thumb-stopping content that no brand with an influencer marketing strategy can ignore.
1. Inside Luxury Fashion With @charlesgross
One of many Gen Z content creators and fashion influencers who have seized on TikTok’s ability to connect directly and personally with audiences, Charles Gross has become the go-to connoisseur of luxury fashion, answering questions and revealing the stories behind the most coveted brands. He developed his passion for luxury resale after picking up an Hermès Birkin bag for just $300 on eBay. Now his focus is on lifting the veil on luxury for his 922,000 followers, demystifying a niche that is famed for its exclusivity.
Industry match: Fashion, Beauty, Travel
2. Why @wisdm Is Always Up for a Style Challenge
Anointed as the best-dressed guy on TikTok by Vogue despite only making his debut on the platform in 2020, Wisdom Kaye has gained a dedicated following of 2 million fashionistas. The Texas model relishes a fashion challenge. Literally. As part of his Vogue Challenge, followers ask him to pull off a specific look using certain color combos or materials — and he rarely disappoints. He also enjoys sharing tips on how to achieve runway style on an everyday budget.
Industry match: Fashion, Beauty, Travel
3. Inspiring Creativity with @tezza
From studying design at Parsons in New York City to collaborating with Michael Kors, Tommy Hilfiger, and others, Tessa Barton has established herself as one of the industry’s top influencers. She creates the trends the industry follows. She has turned her distinctive aesthetic into a variety of business ventures, including the popular photo-editing app Tezza and exquisite collage kits. Her mission is to inspire the inner creator in everyone, and it’s hard not to be swept away by her beautifully composed photography and vintage-inspired collections.
Industry match: Fashion, Travel, Hospitality,
4. Feminine Style Personified: Meet @briknopf
Brianna Knopf continues to amass a dedicated following on Instagram thanks to her edgy yet feminine style. Unlike other influencers, she does not color edit her photos, despite her background in graphic design. Instead, she has an eye for lighting and color combinations that bring her feed together. She is the perfect influencer for a brand looking to reach a young female audience with street style. Over on her YouTube channel, she offers a glimpse into her outdoor life in Colorado, as well as beauty and makeup tips.
Industry match: Fashion, Home Decor
5. Loving the Neutral Aesthetic of @_tashbaker
Tash Baker’s subdued, one-of-a-kind imagery has already earned her an enthusiastic following on Instagram and Pinterest. She approaches her feed with minimalist design, using light as her source for contrast and color. She is a perfect fit for a modern luxury brand in need of unique photography. She’s one of the unique fashion influencers who will help shift your perspective on imagery and bring new light to your brand.
Industry match: Fashion, Travel, Food/Beverage, Art
6. Empowering Young Women With @preciousleexoxo
Precious Lee has starred in campaigns for Versace, Area Couture, and more, and was the first Black curve model to appear in American Vogue. Off the runway, the influencer is a committed campaigner and activist for inclusion and diversity. Sensual and glamorous, she continues to blaze her trail, using her platform as a model to push the boundaries of what is seen and sought after in women’s fashion.
Industry match: Fashion, Beauty
How To Leverage Influencers To Grow Your Brand
Hawke Media identifies and engages influencers through multiple industry-leading platforms to act as ambassadors for your brand, leveraging their network to expand your reach and establish social validation. We seek organic and on-brand influencer relationships that go beyond strict business and constantly monitor performance, optimizing future strategies accordingly. If you’re looking to meet certain influencer marketing goals and objectives that will further your brand, we can help! Just fill out the free consultation form below.