Influencers are social media mavens taking the place of celebrities when it comes to brand awareness, product endorsements, and more. Unlike celebrities, though, influencers are “everyday people” just like you and Iand they often come across as your best friend who has just discovered the latest and greatest product that will change your life.

If you’re fresh to the influencer marketing game and looking to jump from rookie to all-star, here’s how you can master the influencer marketing sphere from start to finish.

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FINDING INFLUENCERS

The strategy is targeting influencers within smaller niche groups. By reaching out, we’re able to tap into their already loyal audience.

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CREATING CAMPAIGNS

Developing your marketing strategies around your influencer marketing campaign will help you push your audience through your sales funnel.

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MEASURING SUCCESS

Influencer marketing isn’t just all about likes, shares, and comments. As with any proper marketing tactic, an ROI is expected.

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If you haven’t dipped your toes in influencer marketing yet, it’s time to get your feet wet. While it’s still in its early stages, influencer marketing is quickly proving to be one of the most effective social strategies for businesses of all shapes and sizes. In fact, recent research found that 63 percent of marketing professionals with influencer strategies already in place are expanding their budgets this year.

Learn more about how to implement your own influencer marketing campaign with this whitepaper below:

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