by Hawke Media | Jun 6, 2023 | Featured, Hawke Media, Latest, Recent Articles, Strategy
A few months ago for the Hawke Talk podcast, Erik Huberman was speaking to entrepreneur Marc Randolph about the foundation and small beginnings of Netflix. At one point (about 36 minutes in, if you want to skip ahead), Marc talked about how long it took to develop the...
by Hawke Media | May 16, 2023 | Latest, News & Events, Paid Media, Uncategorized
The second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to...
by Hawke Media | May 10, 2023 | Ecommerce Services
This has been updated from “How to Place a Google Pixel” to reflect the changes in the upcoming GA4 conversion, written with the help of our friends at Clickvoyant. Tracking user behavior and data on your site is imperative to running a successful digital...
by Hawke Media | May 9, 2023 | Latest, Paid Media, Recent Articles
PPC can be a quick solution to your marketing woes. When done right, paid media delivers fast and sustainable results. However, brands must be willing to invest in their paid media budget. When done right, PPC drives traffic, generates leads, and increases revenue....
by Hawke Media | May 2, 2023 | Paid Media
Did you know that Google Ad Network CPMs increased by 30 percent in 2022 but they are still lower than typical social media platforms? That statistic includes both YouTube and display ads. Additionally, Tiktok is still a cost-effective marketing channel because it’s...
