by Hawke Media | Aug 15, 2022 | Featured, Paid Social, Recent Articles
Marketing budgeting can be tricky to say the least. There are simply no hard and fast rules when it comes to determining how much money you should devote to your advertising efforts. And budgeting decisions become even more difficult when you begin to divide that... 
by Hawke Media | Aug 10, 2022 | Branding, Featured, Latest, Web
Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data... 
by Hawke Media | Aug 8, 2022 | Branding, Latest, Recent Articles
You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers recognize is one thing, but positioning yourself in the marketplace... 
by Hawke Media | Aug 3, 2022 | Branding, Featured, Recent Articles, Web
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done that or not, unless you measure KPIs and see what they tell you. If you are... 
by Hawke Media | Aug 2, 2022 | Strategy
The results are in for Black Friday Cyber Monday (BFCM) 2022 — consumers are chomping at the bit to spend this season. By now, you must have a plan: an idea of the sales you are going to run, goals for how you will execute on the influx of customers hunting for the... 