by Hawke Media | Nov 5, 2020 | Marketing Strategy
Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business. Without knowing each and every one of these points, there is no way you can know if your business is sustainable. Make sure when starting...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
During the day, we’ve all put aside some time to check our email or there are those of us who aggressively refresh our inboxes. You delete the spam, you gloss over the promotions, and you find what you’re looking for, but every once in a while...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
Our 5 tips for retaining email list subscribers has been published on TechZulu. Check it out here& below!One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
List hygiene is a crucial part of succeeding in email marketing. It’s important to know how to use a win-back campaign to not only re-engage your users but also to maintain a healthy and active email list. The formula I’ve learned to love when it comes to a...
by Hawke Media | Nov 4, 2020 | Marketing Strategy
I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury,...
