by Hawke Media | Dec 29, 2021 | Content Marketing
Viral content is something of a Holy Grail for marketers and brands alike. It’s easy to see why: A viral video seems more authentic to the viewer, and makes the budget go significantly further through advertising that is effectively free. But when a brand requests a...
by Hawke Media | Dec 27, 2021 | Content Marketing, Featured, Latest, Recent Articles
Marketers, of course, consider the market to which they want to sell a product or service. While they might target a certain demographic, say, millennials living in the Pacific Northwest, more sophisticated marketing teams nowadays will instead develop buyer personas...
by Hawke Media | Dec 22, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
With the global pandemic as a backdrop in 2020, same-day delivery became a major differentiator for e-commerce brands and remained a priority throughout 2021. But with many more marketplaces now offering same-day and some expanding 2-hour delivery coverage, will...
by Hawke Media | Dec 20, 2021 | Featured, Latest, Marketing Strategy, Paid Media, Recent Articles
Digital continues to increase its portion of the ad-spend pie, as it has for several decades. The tipping point was reached in 2020, when digital ad spending accounted for more than half (54%) of total ad spending, according to Statista. Last year, digital ad spending...
by Hawke Media | Dec 15, 2021 | Black Friday Cyber Monday, Content Marketing
As we approach the shipping cutoff for Christmas with last-minute shoppers still looking for gifts, it’s a great time for companies to shift their focus to gift cards. In addition to generating brand and customer advantages by offering this type of gift, there...
