by Hawke Media | Aug 16, 2021 | Content Marketing
Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25 percent increase in engagement on average...
by Hawke Media | Aug 12, 2021 | Content Marketing, Marketing Strategy
Black Friday and Cyber Monday mark the biggest shopping weekend of the year. In fact, Adobe Analytics reported that shoppers spent roughly 14 billion dollars on both days in 2018, with more than 54 percent of customers purchasing both in stores and online. Though...
by Hawke Media | Aug 11, 2021 | Marketing Strategy
If you are reading this, you are most likely aware that Amazon Prime Day has already come and gone. However, two of the biggest sales events on the e-commerce calendar for all retailers and merchants are still looming on the horizon. Ring any bells? You guessed it....
by Hawke Media | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Today our guest author Frank Mastronuzzi of Punch Financial explores the joint role a CFO and CMO should share when planning marketing campaigns and measuring their ROI. The CMO and CFO positions are like star-crossed lovers – perfect for one another but...
by Hawke Media | May 24, 2021 | Latest Strategies
Trade shows have traditionally been the main channel for B2B companies to build customer relations and market their goods. Due to the recent cancellation of all live events due to the COVID-19 pandemic, B2B companies need a new solution to reach their customers....
