by Hawke Media | Feb 16, 2022 | Affiliate, Content
Affiliate marketing and influencer marketing are marketing terms that are often used interchangeably, most likely because they have the same goal: partnering with third parties to handle some of your marketing. These affiliates and influencers do not work directly for... 
by Hawke Media | Feb 9, 2022 | Affiliate, Latest
In a digital landscape of personalized, hyper-connected platforms, ecommerce brands have a powerful resource for driving sales through affiliate marketing. It’s the reason why more than 80% of brands have affiliate programs, particularly in the fashion, outdoors, and... 
by Jake Wengroff | Dec 8, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy
Affiliate marketing has been gaining traction over the last several years, largely because it is an old-school strategy for a new-media darling: influencer marketing. Influencers are happy to get paid to promote others’ products through their own posts, stories, live... 
by Dawn Allcot | Aug 3, 2021 | Affiliate, Featured, Latest, Recent Articles
Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top... 
by Dawn Allcot | Jul 9, 2021 | Affiliate, Featured, Latest, Recent Articles
If you’re a brand looking for innovative ways to reach new markets, you may be thinking about affiliate vs. partner marketing. Both have been shown to drive sales for brands while delivering lucrative opportunities to publishers. Often the lines blur between affiliate... 
by Dawn Allcot | Jul 6, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy
If you’ve been solely relying on coupon or loyalty rewards sites for affiliate marketing, you may be missing out on a large segment of potential customers. In addition to partnering with shopping plug-ins and publishers that leverage affiliate links, building a robust... 