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What Is the Difference Between Affiliate and Influencer Marketing?

What Is the Difference Between Affiliate and Influencer Marketing?

by Hawke Media | Feb 16, 2022 | Affiliate, Content

Affiliate marketing and influencer marketing are marketing terms that are often used interchangeably, most likely because they have the same goal: partnering with third parties to handle some of your marketing. These affiliates and influencers do not work directly for...
Keep Your Affiliate Marketing Legit: The Differences of Multilevel Marketing?

Keep Your Affiliate Marketing Legit: The Differences of Multilevel Marketing?

by Hawke Media | Feb 9, 2022 | Affiliate, Latest

In a digital landscape of personalized, hyper-connected platforms, ecommerce brands have a powerful resource for driving sales through affiliate marketing. It’s the reason why more than 80% of brands have affiliate programs, particularly in the fashion, outdoors, and...
What KPIs Should You Measure for Effective Affiliate Marketing?

What KPIs Should You Measure for Effective Affiliate Marketing?

by Jake Wengroff | Dec 8, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy

Affiliate marketing has been gaining traction over the last several years, largely because it is an old-school strategy for a new-media darling: influencer marketing. Influencers are happy to get paid to promote others’ products through their own posts, stories, live...
A Complete Guide to Pinterest Affiliate Marketing

A Complete Guide to Pinterest Affiliate Marketing

by Dawn Allcot | Aug 3, 2021 | Affiliate, Featured, Latest, Recent Articles

Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top...
Affiliate vs. Partner Marketing: What’s the Difference?

Affiliate vs. Partner Marketing: What’s the Difference?

by Dawn Allcot | Jul 9, 2021 | Affiliate, Featured, Latest, Recent Articles

If you’re a brand looking for innovative ways to reach new markets, you may be thinking about affiliate vs. partner marketing. Both have been shown to drive sales for brands while delivering lucrative opportunities to publishers. Often the lines blur between affiliate...
How to Build a Successful Affiliate Marketing Program on Instagram

How to Build a Successful Affiliate Marketing Program on Instagram

by Dawn Allcot | Jul 6, 2021 | Affiliate, Featured, Latest, Recent Articles, Strategy

If you’ve been solely relying on coupon or loyalty rewards sites for affiliate marketing, you may be missing out on a large segment of potential customers. In addition to partnering with shopping plug-ins and publishers that leverage affiliate links, building a robust...

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