by Hawke Media | Dec 29, 2021 | Content Marketing
Viral content is something of a Holy Grail for marketers and brands alike. It’s easy to see why: A viral video seems more authentic to the viewer, and makes the budget go significantly further through advertising that is effectively free. But when a brand requests a...
by Hawke Media | Dec 27, 2021 | Content Marketing, Featured, Latest, Recent Articles
Marketers, of course, consider the market to which they want to sell a product or service. While they might target a certain demographic, say, millennials living in the Pacific Northwest, more sophisticated marketing teams nowadays will instead develop buyer personas...
by Hawke Media | Dec 15, 2021 | Black Friday Cyber Monday, Content Marketing
As we approach the shipping cutoff for Christmas with last-minute shoppers still looking for gifts, it’s a great time for companies to shift their focus to gift cards. In addition to generating brand and customer advantages by offering this type of gift, there...
by Phoebe Neuman | Nov 1, 2021 | Content Marketing, Featured, Latest Strategies, Recent Articles
Reach vs. impressions — they’re both the same, right? Not exactly. It doesn’t help that each social media platform measures these two things differently. They are two of the most common marketing metrics, yet they’re also the ones that many struggle to differentiate. ...
by Hawke Media | Oct 18, 2021 | Content Marketing, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the...
by Phoebe Neuman | Oct 11, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot...
