by Hawke Media | May 27, 2022 | Content, Featured, Latest, Recent Articles
What Is Content Marketing? Content marketing is a term used to describe a wide umbrella of different digital marketing services. Your first thought may go to blog-style content on a website, but within that one service there are various components, such as SEO and... 
by Hawke Media | May 18, 2022 | Content, Featured, Latest, Recent Articles
While it’s easy to think you’ve covered all your bases on a given subject, the fact is, there are multiple ways to repurpose content. Your content marketing strategy will benefit from this kind of creativity. So, what does it mean to repurpose content? Repurposing... 
by Hawke Media | May 16, 2022 | Content, Featured, Latest, Recent Articles
Having a proactive content marketing strategy is more important than ever these days. In January 2022, Facebook eliminated thousands of targeting options for advertisers, while in February Google announced several privacy-first advertising initiatives. The digital... 
by Hawke Media | May 11, 2022 | Content, Featured, Latest, Recent Articles, Social Media
TikTok is the platform to get noticed on today, but in order to get the attention you want, you must understand how it works. You have to be “fun,” your content has to be interesting and you need to reply to comments in order to engage with your followers. TikTok... 
by Hawke Media | Apr 20, 2022 | Branding, Content, Featured, Latest, Recent Articles, Strategy
Social media branding is no longer an option for marketers in 2022. Perhaps a decade ago, you could ignore Facebook and other platforms. That’s no longer true Your competitors are using social media to target your customers even if you are not. It’s how your target... 
by Hawke Media | Mar 22, 2022 | Content, Featured, Latest, Recent Articles, Strategy
This is a guest post by Katie Minehan of the content marketing team at Gatsby. It’s no secret that TikTok is the newest social media star – this relatively young platform has taken the world by storm and shows no signs of stopping, with 1 billion monthly active users... 