Building Trust: Influencer Marketing

After a buzz-worthy year in 2019 influencer marketing has evolved to become an integral strategy for successful brands around the globe. For brands not already connected to Influencers, or those that feel they’re being edged out by larger budgets, the market can feel...

How Great Content Feeds Great Social Media

In this session I will be talking about the differences between static information and dynamic content. By tracing the evolution of marketing alongside the growth of social media, I believe that the job of a brand is to help consumers discover a better version of...

The 7 Common Elements of Viral Videos

Virality is an elusive beast. There’s a misconception that folks can snap their fingers and create something that “goes viral.” You can’t control virality, but there is a formula of sorts that you can use to give yourself the best chance to create a viral hit.In our...

3 Ways to Give Your Brand a Beauty Makeover

A few years ago, virtually everyone had heard of Elizabeth Arden. Yet when asked about the brand, people followed up with “…but what are they up to today?”It was the largest of all the turnaround opportunities that JuE Wong, our guest on the Hawke Media Podcast,...