by Hawke Media | Oct 18, 2021 | Content Marketing, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the... 
by Pamela Fay | Oct 11, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot... 
by Dawn Allcot | Sep 9, 2021 | Content Marketing, Featured, Latest, Recent Articles
Content marketing is more than publishing promotional blog posts. Content optimization is the key to successful inbound marketing campaigns. It should be crafted with your specific marketing goals in mind to reach readers at the various stages of the sales funnel.... 
by Hawke Media | Aug 16, 2021 | Content Marketing
Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25 percent increase in engagement on average... 
by Hawke Media | Aug 12, 2021 | Content Marketing, Marketing Strategy
Black Friday and Cyber Monday mark the biggest shopping weekend of the year. In fact, Adobe Analytics reported that shoppers spent roughly 14 billion dollars on both days in 2018, with more than 54 percent of customers purchasing both in stores and online. Though... 
by Karolis Čivinskas | Aug 12, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Want to drive traffic and conversions with content? You’ve come to the right place! Content is a huge part of your online store’s success as it helps it appear higher in search results and attracts potential customers. Content requires extensive planning and strategy.... 