How to Place a Google Analytics Pixel (3-Step Tutorial)

How to Place a Google Analytics Pixel (3-Step Tutorial)

Tracking user behavior and data on your site is imperative to running a successful digital business. Google Analytics is a free data analytics platform that lets you measure all kinds of data related to your web traffic and user behavior on your site, like time on...
5 Ways to Convert Website Visitors Into Customers

5 Ways to Convert Website Visitors Into Customers

Your conversion, the number of potential consumers that go on your website and end up buying your product, is a significant indication of an effective website. Here are five ways to increase your website’s conversion rate and boost site sales. 1. Have a Great Landing...

How to Create a Landing Page: 7 Elements to Keep in Mind

Landing pages are pages on your website designed to increase conversion. These pages should always be associated with a specific campaign or product and should target a specific customer segment with relevant content to be more effective. Providing exactly what users...
Mobile Design: How to Optimize Your Site for Mobile Browsing

Mobile Design: How to Optimize Your Site for Mobile Browsing

With the increase in mobile browsing, it’s more important than ever for ecommerce brands to optimize their site for mobile users. Here are four tips to keep in mind when designing your site for mobile:1 – SimplifyLess is more when it comes to mobile design. Your...
8 Tips on How to Design a Perfect Product Detail Page

8 Tips on How to Design a Perfect Product Detail Page

Product detail pages (or PDPs) are a critical phase in a website user’s journey from homepage to checkout. Seemingly small mistakes or omissions can create friction that keeps that from adding products to cart, even if they’re interested, costing your business...