Black Friday 2024 vs Black Friday 2025: What This Year’s Data Tells Us and How Brands Should Prepare for the Holiday Rush
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Affiliate Marketing vs TikTok Shop Affiliate: Two Revenue Models, One Decision
February 9, 2026
Here’s the clean truth most marketers are still dancing around. Affiliate marketing did not get replaced. It got challenged. TikTok Shop Affiliate did not show up to politely coexist. It showed up to bend the revenue curve faster than most brands were ready for. If you are running growth for an e-commerce brand in 2026, [...]
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The Super Bowl Isn’t Just a Game Anymore
February 4, 2026
Every February, the Super Bowl turns the country into one giant living room. Phones down. Volume up. Group chats buzzing. Attention, for a few hours, becomes scarce and incredibly valuable. For decades, that attention belonged to the biggest brands in the world. The price of admission was a national TV spot that cost more than [...]
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TikTok Shop Is Not a Trend Channel. It’s a Revenue System.
January 23, 2026
For years, marketers have been trained to mentally sort platforms into neat little boxes. Search is for demand capture. Social is for awareness. Email is for retention. Marketplaces are for transactions. TikTok Shop breaks that mental model completely, and that is why so many teams are struggling to understand it. TikTok Shop is not a [...]
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Fly By News 1.23.26: Tech-First, Memory-First, Culture-First
January 23, 2026
Marketing has a funny way of pretending it lives in a clean little box. Brand on one side. Performance on the other. Creative in one meeting, finance in another. Then reality shows up with a chair and sits at the head of the table. When a major media company rebuilds its data org overnight, that [...]
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Fly By News 1.9.26: Visibility, Velocity, and the New Rules of Winning
January 9, 2026
Marketing leverage has changed shape. It used to come from distribution, from buying reach, from ranking first on Google. Today, leverage is quieter and more brutal. Machines decide what exists. Algorithms decide what spreads. Entertainment decides what gets remembered. The last week made this shift painfully clear. Three stories surfaced across AI, commerce, and media. [...]
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Latest Articles
If AI Can’t Summarize Your Brand, You’re Invisible
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January 7, 2026
There was a time when brand visibility was a game of inches. You fought for rankings, optimized headlines, refreshed metadata, and hoped your click-through rate edged out the competition. That era rewarded patience and polish. Today, visibility is binary. Either an AI system can confidently explain who you are and why you matter, or it [...]
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In 2026 Growth Is No Longer About Traffic. It’s About Visibility.
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January 6, 2026
For most of the past two decades, growth marketing followed a familiar rhythm. You drove traffic. You optimized conversion rates. You scaled what worked. The playbook rewarded brands that could attract clicks at volume and monetize attention efficiently. That era is closing. In 2026, the growth curve is bending away from raw traffic and toward [...]
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Hawke Media Leads the Shift to AI-Powered Search Optimization for the Next Era of Consumer Discovery
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December 23, 2025
SANTA MONICA, CA, UNITED STATES, December 23, 2025 /EINPresswire.com/ -- Hawke Media, a leading marketing agency for growth-stage companies, announced the launch of a new AI-powered search optimization offering designed to help brands remain visible as consumers increasingly rely on artificial intelligence to research, compare, and make purchasing decisions. Hawke Media has been building dedicated expertise, [...]
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GEO Is the New SEO: Year-End Learnings
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December 23, 2025
For most of the last decade, SEO lived in a relatively stable universe. Algorithms evolved, but the core mechanics stayed familiar. You researched keywords, built content clusters, optimized technical hygiene, earned links, and waited patiently for rankings to compound. Search rewarded discipline and scale. It was slow, but it was predictable. Then generative search arrived [...]
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Budget Reforecasting for Q1 Success
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December 23, 2025
January has a way of clarifying things. Pipelines reset. Dashboards look cleaner. The chaos of Q4 promotions, year-end spending sprees, and “just get it out the door” decisions finally subsides. For marketing leaders, Q1 is not just the beginning of a new quarter. It is the moment when strategy either sharpens or drifts. Budget reforecasting [...]
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High-Velocity Creative Is Making You Look Like Everyone Else
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December 22, 2025
How Modern Marketing Teams Win Without Tearing Their Brand in Half Marketing leaders are living inside a contradiction. On one side, platforms demand speed. Algorithms reward freshness. Performance channels penalize hesitation. Creative that worked six weeks ago is already tired. On the other side, brand equity compounds slowly. Trust is built through repetition, recognition, and [...]
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Why Most AI Personalization Feels Creepy, Broken, or Useless
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December 22, 2025
A couple years ago, “personalization” meant swapping in a first name and praying your ESP didn’t merge “Hi {{first_name}}” into “Hi ,”. Now it’s tied to your margins, your inventory position, your customer support load, and whether your CMO has to explain to finance why CAC went up while conversion stayed flat. AI personalization is [...]
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Selling Meaning, Not Metal: How Modern Jewelry Brands Actually Win
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December 18, 2025
Jewelry is one of the few categories where marketing still has permission to be emotional without apology. A ring can represent commitment, status, rebellion, nostalgia, grief, ambition, or all of the above at once. That emotional range is why jewelry brands can scale into nine figures or quietly die with perfect margins and no demand. [...]
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Inside Golf’s Trust Economy and How Brands Break In
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December 18, 2025
Golf does not behave like most consumer categories. It moves slower. It signals status without shouting. It rewards patience, consistency, and trust over novelty and volume. And it has one of the most tightly knit, influence driven communities in modern commerce. That combination makes golf incredibly valuable and incredibly unforgiving for brands that approach it [...]
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Fly By News - Week of 12/15
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December 16, 2025
Picture a Monday morning where your CFO is asking one question that is half budget, half existential: “Are we still paying for creative, or are we about to start paying for permission?” That is the through-line behind this week’s Fly By News. The biggest platforms are quietly turning “content” into “licensed inventory,” “discovery” into “paid [...]
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