By

Ally Spiroff

in

Culture & Lifestyle

All of the Marketing I Saw While Running the New York City Marathon

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By

Matt Osias

in

Marketing Strategy

Digital Marketing Strategy: 12 Tips to Stay on Track in 2020

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By

Lindsey Englander

in

Content & Social Media

Q & A: Why Influencer Marketing is Perfect for the Hospitality Industry

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Culture & Lifestyle
December 10, 2019

All of the Marketing I Saw While Running the New York City Marathon

Written by

Ally Spiroff

There’s so much marketing at a marathon, let alone one of the six World Marathon Majors. It started even before the starting line and didn't stop with the finish line.

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Marketing Strategy
December 9, 2019

Digital Marketing Strategy: 12 Tips to Stay on Track in 2020

Written by

Matt Osias

Hawke Media's team of content and social media experts deliver 12 simple but important tips on how to keep your digital marketing strategy on track.

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Lifecycle Marketing
December 5, 2019

Black Friday vs Cyber Monday 2019

Written by

Hawke Media

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2019 was no different. Find out who the real winners of the weekend were this year.

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Marketing Strategy
December 4, 2019

5 Things Your Brand Can Do Without a Big Marketing Budget

Written by

Erik Huberman

Check out the 5 things your brand can do on a small marketing budget to help organically scale before putting money behind paid media.

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News & Events
December 3, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in November

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during November. If you haven’t yet, we recommend that you give these articles a look.

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Content & Social Media
November 27, 2019

Black Friday and Cyber Monday: Creating an Influencer Strategy

Written by

Jenna Hughes

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

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Marketing Strategy
November 26, 2019

3 Content Marketing Tips for Black Friday and Cyber Monday

Written by

James Han

Even though we're getting deep into Q4, we're still here to remind you that having a content marketing game plan for Black Friday and Cyber Monday can have a huge effect on your sales. Read on for our content marketing tips to help you make the most of the biggest shopping weekend of the year.

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Marketing Strategy
November 25, 2019

How to Set Up Your Socials For Black Friday/Cyber Monday Success

Written by

Chris Liu

How early is too early when it comes to preparing for two of the biggest shopping events every year, Black Friday and Cyber Monday? With proper planning ahead of the shopping season, your brand will be ready.

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Marketing Strategy
November 22, 2019

Last-Minute Strategies to Save Black Friday

Written by

Mike Banuelos

If you’re starting Black Friday planning now, there’s not much saving to be done, BUT not all hope is lost. There are strategies you can focus on to maximize increased consumer purchase behavior, and we have them right here. You can still save your Black Friday/Cyber Monday sales!

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Content & Social Media
November 21, 2019

Seasonal Versus Evergreen Content: The What, When, and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

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Lifecycle Marketing
November 20, 2019

4 Ways to Increase Email Open Rate This Holiday Season

Written by

Rachel Broas

As a brand, what can you do to get your product or service emails to stand out amongst a sea of holiday-themed emails flooding consumers’ inboxes? The answer to the clicks is in thinking like a consumer and a marketer at the same time. Here are four tips to increase email open rate this holiday season.

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Marketing Strategy
November 19, 2019

6 SEO Tips to Plan Your Holiday Campaign

Written by

Citta Paramita

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

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Paid Media
November 18, 2019

Facebook Automation: 4 Essential Automated Rules

Written by

Reggie Paquette

Between pumping out new creatives weekly, finding and testing new audiences, and keeping a close eye on how everything is performing, scaling Facebook ads can be tough. If you use Facebook automation, it will automate ad performance and alleviate some of your ad scaling stress.

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Culture & Lifestyle
November 15, 2019

3 Tips to Ace Your Phone Interview With Hawke Media

Written by

Lizzie Maher

A Hawke Media recruiter gives you a call and—yes—they’re interested in hiring you! There’s only one problem: you’re not exactly sure what to say in a phone interview with us and you’re looking for some insight. We’ve got you covered with three phone interview etiquette tips recommended for all Hawke interviewees looking to have successful interviews and be passed onto the appropriate hiring managers.

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