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Marketing Strategy

Hawke Media Special Report: August 6, 2020

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By

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Marketing Strategy

Hawke Media Special Report: July 30, 2020

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By

Hawke Media

in

Marketing Strategy

Black Friday vs Cyber Monday 2020

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Marketing Strategy
August 6, 2020

Hawke Media Special Report: August 6, 2020

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Hawke Media

Americans are becoming increasingly unsettled about their financial futures (except Baby Boomers) as eCommerce continues to push forward and more in this week's Special Report.

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Marketing Strategy
July 30, 2020

Hawke Media Special Report: July 30, 2020

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Hawke Media

Consumer confidence has dropped 5.7 points from June to July as financial uncertainty and unemployment grow across the US. More on this and the latest consumer & business trends in this week's Special Report.

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Marketing Strategy
July 27, 2020

Black Friday vs Cyber Monday 2020

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Hawke Media

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2020 will be historic as habits have changed drastically favoring an online purchasing experience. Find out who the real winners of the weekend will be this year.

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Marketing Strategy
July 23, 2020

Hawke Media Coronavirus Report: July 23, 2020

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Hawke Media

With Holiday 2020 coming up fast, there are a number of new considerations for safely and successfully reaching your customers. Find out how businesses are leveraging new platforms and taking advantage of online shopping in this week's coronavirus report.

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Marketing Strategy
July 15, 2020

Hawke Media Coronavirus Report: July 15, 2020

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Hawke Media

COVID cases are continuing to break records, ad revenue is slipping on major platform, and shoppers or increasingly moving online. Data and insights on all of this and more in this week Coronavirus Report.

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Marketing Strategy
July 9, 2020

Hawke Media Coronavirus Report: July 9, 2020

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Hawke Media

It's good to be online! Take a look behind the hood at the numbers behind eCommerce's COVID-era dominance and more up-to-the-minute COVID-era trends and statistics.

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Web
July 7, 2020

The Death of 3rd-Party Cookies – What Comes Next?

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6Pages

The shift away from 3rd-party data is being driven by privacy regulation and the phase-out of 3rd-party cookies by the major browsers. All paths going forward will lead to and through consent. Find out why publishers and retailers with 1st-party data are gaining leverage – and what comes next.

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Marketing Strategy
July 1, 2020

Hawke Media Coronavirus Report: July 1, 2020

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Hawke Media

The coronavirus resurgence is causing trouble for US businesses as consumers and businesses alike face financial uncertainty in its wake, however, retail is gaining with a persistent recovery as spending continues to make strong gains.

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Paid Media
June 25, 2020

Marketing Masters: Barstool Sports Taps into Consumer Intent to Monetize Massive Following

Written by

Derek Regar

Take a deep dive into the minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to an SEM wunderkind about monetizing the massive following of Barstool Sports to skyrocket eCommerce revenue.

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Marketing Strategy
June 24, 2020

Hawke Media Coronavirus Report: June 24, 2020

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Hawke Media

Reopening will continue to be turbulent for businesses, but for those entrepreneurs who can stick it out, there are eager customers and the potential to help spur on a rebounding economy.

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Marketing Strategy
June 22, 2020

5 Pride Campaigns We’re Loving During Pride Month 2020

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Hawke Media

Despite how different Pride Month this year may be from years past, brands are still crushing it. Here are five Pride campaigns that we’re loving in 2020.

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Marketing Strategy
June 17, 2020

Hawke Media Coronavirus Report: June 17, 2020

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Hawke Media

Many states and economies are beginning to reopen and numbers for the month of May suggest that the US may be able to rebound from shutting down with a 17.7% increase in retail.

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Paid Media
June 11, 2020

Marketing Masters: Segmenting Facebook Audiences and Optimizing for Conversion Efficiency

Written by

Derek Regar

Go into the Minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to a Facebook marketing expert about using audience data to optimize your conversion efficiency and learn more about your customers.

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Marketing Strategy
June 10, 2020

Hawke Media Coronavirus Report: June 10, 2020

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Hawke Media

Economies are reopening, businesses are clawing back, and people are stepping back out into the world as concerns mount over increases in coronavirus cases in a number of states.

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Marketing Strategy
June 4, 2020

Hawke Media Coronavirus Report: June 4, 2020

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Hawke Media

In light of recent events, we take a closer look at the impact coronavirus has had on the black black business community in addition to our continued weekly coverage on consumer insights and business trends.

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