The Implications of Banning TikTok for Millions
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The Labubu Playbook: Turning Oddities into Obsessions
September 4, 2025
Walk down any street in Hong Kong or spend a few minutes on TikTok and you will encounter that plush-faced, rabbit-toothed creature that has become one of the most recognizable icons in Asia’s pop-culture zeitgeist. Labubu, created by Kasing Lung for the The Monsters series from POP MART, has transcended toy status to become a [...]
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Beyond the Bell: How Brands Can Capitalize on the Post-Back-to-School Market
September 4, 2025
September does not end the consumer surge. It shifts it. Parents exhale after the supply-list scramble. College students settle into dorms with new routines. Teachers, coaches, and administrators start thinking about the long school year ahead. For marketers, the post-back-to-school window is less about sharpened pencils and more about momentum. The buying frenzy does not [...]
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Football Season Shows Why Hype Beats Logic Every Time
September 2, 2025
Every September, football season kicks off and takes over American culture. Stadiums sell out, ESPN dominates dinner-table conversation, and alumni networks flood social feeds with tailgate photos. For businesses, this isn’t just entertainment, it is a masterclass in how to win (and sometimes lose) at strategy, execution, and audience engagement. The start of the NFL [...]
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The Business of Bottomless: What Olive Garden’s Never Ending Pasta Bowl Teaches Us
August 26, 2025
Recessions do not always announce themselves with ringing alarms. Sometimes they creep in through smaller tips at restaurants, cautious quarterly earnings calls, or, more recently, the sudden stall in consumer discretionary spending. In those moments, brands have a choice: pull back and protect margins, or double down on customer loyalty with bold, even counterintuitive plays. [...]
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Neon Mirage: How Vegas Gambled Away Its Magic
August 20, 2025
Las Vegas built its empire on one seductive promise: the chance to feel bigger than your paycheck, at least for a weekend. For decades, Americans and international travelers alike treated Sin City as the adult Disneyland, a place where disposable income and common sense went to die under neon lights. But today, the house that [...]
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Fluent in Bullsh*t: Why AI Sounds Smart but Can’t Be Trusted
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August 12, 2025
Understanding LLM Hallucinations Large Language Models (LLMs) are powerful content generators, but they can sometimes “hallucinate” – outputting false or made-up information as if it were true. An AI hallucination occurs when a model produces text that sounds plausible and confident but is factually incorrect or unfounded. This isn’t a software bug per se; it [...]
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Marketing in the Age of Scandal: How Astronomer Turned Infamy into Influence with a Paltrow-Powered Pivot
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July 30, 2025
If marketing is, at its heart, the art of narrative control, then Astronomer’s cheeky, Gwyneth Paltrow-led ad campaign may go down as one of the decade’s most agile case studies in brand redemption—and perhaps even reinvention. Just a week prior, Astronomer was a relatively anonymous data infrastructure company, known mainly to a subset of developers [...]
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No One Cares About Your Open Rate: What to Measure Instead
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July 28, 2025
The email open rate is the horoscoped metric of marketing—vague, seductive, and often meaningless. For years, brands have plastered their performance reports with inflated open rates like gold stars on a first-grade spelling test. But in a post-iOS 15 world where Apple Mail Privacy Protection skews the data and bots trigger pixels, the truth is [...]
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How to Design Lifecycle Campaigns That Don’t Feel Like Spam
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July 15, 2025
Rethinking automation, empathy, and timing across the customer journey In the early days of e-commerce, lifecycle marketing felt revolutionary. A simple welcome email could double your conversion rate and position your brand as a digital innovator. But today? The average consumer receives 121 emails per day, making it increasingly difficult for your messaging to break [...]
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Burn the Playbook: New Rules for Post-Purchase Marketing
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July 15, 2025
Too many brands treat the “thank you” page as the finish line. In reality, it’s just the beginning. For marketers fixated on cost-per-acquisition or ROAS, the question is no longer how many people buy. It’s how many buy again, and how soon. The most successful brands today don’t just acquire customers. They turn each post-purchase [...]
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Digital Marketing 101: Basic Digital Strategies All Brands Should Know
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July 7, 2025
Your business is set up. Your product is ready to sell. Now you need to get people to buy the product you worked so hard to bring to market - and that requires a comprehensive digital marketing strategy. Developing a marketing strategy is no joke. It requires deep analysis and an understanding of best practices [...]
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Cracking the Code: A Comprehensive Guide to Amazon Marketing
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June 25, 2025
In 2016, Snuggle-Pedic—a small, family-run mattress and pillow company—entered Amazon with modest ambitions and a hyper-focus on listing optimization, reviews, and customer service. Within two years, they were outselling national brands like Tempur-Pedic in their category. Not because they had the biggest ad budget, but because they understood Amazon’s marketing engine better than anyone else [...]
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The 15-Second Empire: Why Short-Form Video Is the New Front Door to Your Brand
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June 13, 2025
Before your homepage loads, before your product page gets a click, and long before anyone reads your mission statement—someone has already made up their mind about your brand. Not from your website. From a video. A short one. Fifteen seconds is all it takes to win or lose the next customer. And increasingly, that decision [...]
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The Sound of Sales: How Voice Commerce Is Shaping E-Commerce in 2025
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May 15, 2025
In eCommerce innovation, voice commerce has quietly transformed from an experimental channel into a performance driver. What was once a futuristic “nice to have” is now emerging as a core lever in the omnichannel mix. The brands winning in 2025? They’re not just voice-search friendly—they’re voice-strategy ready. This shift isn’t about novelty. It’s about meeting [...]
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What the 2025 TV Upfronts Reveal About Advertising in the Age of Tariffs
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May 14, 2025
When the biggest names in media throw glitzy parties in Midtown Manhattan to pitch ad space, there’s usually an air of confidence—even bravado. But this year’s TV upfronts come with a chill in the air, and it’s not the AC inside Radio City Music Hall. Between rising tariffs, consumer pullback, and an oversaturated media landscape, [...]
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