by Ashlyn Allen and Hawke Media | Nov 3, 2022 | Featured, Latest, Recent Articles, Social Media
The role of a community manager has become quite buzzy in marketing spaces in recent years, but there’s still a lot of confusion about what the role is (or perhaps, more importantly, what it is not). So what does a community manager do? How much does a community...
by Jesse McCarl | Aug 24, 2022 | Paid Social, Recent Articles, Social Media
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,”...
by Jesse McCarl | May 25, 2022 | Social Media
Conventional social media marketing often does not work on Gen Z. They are certainly savvy, and the generation will call out any BS they see. And, according to Forbes, 71 percent of Gen Z wants advertising to show more diversity, while 61 percent are willing to pay...
by Hawke Media | May 23, 2022 | Latest, Photo & Video, Social Media
Good photography on social media makes it possible for you to stand out above the rest. The right lighting, following the rule of thirds and using a variety of scenes or backdrops is going to get your photos the attention you want. Whether you are in social media...
by Hawke Media | May 11, 2022 | Content, Social Media
TikTok is the platform to get noticed on today, but in order to get the attention you want, you must understand how it works. You have to be “fun,” your content has to be interesting and you need to reply to comments in order to engage with your followers. TikTok...
by Hawke Media | Aug 16, 2021 | Content, Social Media
Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25 percent increase in engagement on average...
