A Beginner’s Guide to Social Media Advertising

The ultra-competitive landscape across social media platforms has made paid social media advertising a necessity to stand out. That’s prompted big-name brands and companies to double-down on paid ads with creative teams tasked with creating original, engaging content. With organic social media reach decreasing every day, businesses have no choice but to pay for ads just to keep abreast with industry standards.

In this white paper, we’ll review the key benefits and drawbacks of each social media platform, as well as cover some of the Key Performance Indicators (KPIs) that will better help you decide which platforms are best for your business goals.

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ORGANIC vs. PAID SOCIAL MEDIA

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CREATING SOCIAL MEDIA GOALS

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PLATFORM BENEFITS & DRAWBACKS

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In 2016, Marketing Land reported organic reach for Facebook Pages dropped by 52%. And HubSpot shared that depending on the number of Followers on the page, organic reach can be as low at 2%. Can you afford to not allocate budget toward paid social media? Access our latest white paper below to learn how to Buy Friends and Influence People.

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