Black Friday 2024 vs Black Friday 2025: What This Year’s Data Tells Us and How Brands Should Prepare for the Holiday Rush
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Fly By News 3.27.26: The Rules Of Marketing Just Shifted Again
March 27, 2026
Something subtle but important happened this week. Not a single headline, but a pattern. Three separate developments across Meta, OpenAI, and Google are quietly reshaping how brands get discovered, how consumers make decisions, and how much control marketers actually have left. Individually, each story feels like an incremental update. Together, they signal a structural shift. [...]
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Meta and YouTube Found Negligent: What This Landmark Case Means for Marketers, Platforms, and the Future of Digital Growth
March 25, 2026
On March 25, 2026, a jury in Los Angeles delivered a verdict that could reshape how digital platforms are viewed, regulated, and ultimately leveraged by marketers. Meta and Google were found negligent in a case centered on social media addiction and harm to young users, specifically tied to platforms like Instagram and YouTube. This is [...]
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Algorithmic Pricing: The System Quietly Reshaping Modern Commerce
March 16, 2026
Pricing used to be a periodic exercise. Finance teams reviewed margins. Merchants checked competitors. Marketing ran promotions around holidays or quarterly goals. Adjustments happened slowly, usually with spreadsheets and a handful of assumptions. That model no longer holds in a digital economy where demand shifts hourly, competitors update prices automatically, and inventory signals move in [...]
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What We’re Testing in March 2026: Tools, Tactics, And What’s Actually Moving
March 3, 2026
January was about controlled experiments. February was about signal detection. March is about commitment. By now, the novelty of the year has worn off. Budgets are allocated. Campaigns are live. Leadership wants traction, not theories. This is the moment when test ideas either mature into strategy or get quietly retired. March is where marketing stops [...]
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How to Write Content for AI Answers in 2026
February 26, 2026
In 2026, content no longer competes only with other articles. It competes with the answer itself. When someone asks a question inside an AI interface, they are not skimming ten blue links. They are consuming a synthesized response that feels confident, final, and often brand-less. The quiet shift is that AI answers are becoming the [...]
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Latest Articles
Google Selects Hawke as First Agency to Join New International Growth Program
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February 25, 2026
Big news does not always look loud. Sometimes it looks strategic. Hawke Media has officially been selected as the first agency in Google’s new International Growth Certified Partner program. It is an invite-only partnership designed to give a small group of top-performing agencies exclusive tools, proprietary data, and direct collaboration with Google’s international expansion teams. [...]
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Fly By News - Feb. 20: AI Ads, SMB Spending, And Klarna’s Margin Reality Check
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February 20, 2026
Three headlines. One pattern. AI platforms are preparing to introduce advertising inside chat experiences. Small businesses are increasing marketing budgets despite economic pressure. Klarna just reported a sharp loss, and its shares fell. On the surface, these stories live in different categories. One is media innovation. One is SMB sentiment. One is fintech earnings. But [...]
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From Bedroom To Broadcast: The Strategic Anatomy of the Jingle Wave
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February 19, 2026
An 11-second TikTok should not end up on national television. Yet that is exactly what happened when Romeo Bingham posted a jazzy Dr Pepper hook that crossed 125 million views and was later turned into a College Football Playoff National Championship commercial. Then something more interesting happened. The format spread. Romeo created additional jingles, [...]
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Affiliate Marketing vs TikTok Shop Affiliate: Two Revenue Models, One Decision
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February 9, 2026
Here’s the clean truth most marketers are still dancing around. Affiliate marketing did not get replaced. It got challenged. TikTok Shop Affiliate did not show up to politely coexist. It showed up to bend the revenue curve faster than most brands were ready for. If you are running growth for an e-commerce brand in 2026, [...]
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The Super Bowl Isn’t Just a Game Anymore
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February 4, 2026
Every February, the Super Bowl turns the country into one giant living room. Phones down. Volume up. Group chats buzzing. Attention, for a few hours, becomes scarce and incredibly valuable. For decades, that attention belonged to the biggest brands in the world. The price of admission was a national TV spot that cost more than [...]
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TikTok Shop Is Not a Trend Channel. It’s a Revenue System.
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January 23, 2026
For years, marketers have been trained to mentally sort platforms into neat little boxes. Search is for demand capture. Social is for awareness. Email is for retention. Marketplaces are for transactions. TikTok Shop breaks that mental model completely, and that is why so many teams are struggling to understand it. TikTok Shop is not a [...]
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Fly By News 1.23.26: Tech-First, Memory-First, Culture-First
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January 23, 2026
Marketing has a funny way of pretending it lives in a clean little box. Brand on one side. Performance on the other. Creative in one meeting, finance in another. Then reality shows up with a chair and sits at the head of the table. When a major media company rebuilds its data org overnight, that [...]
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Fly By News 1.9.26: Visibility, Velocity, and the New Rules of Winning
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January 9, 2026
Marketing leverage has changed shape. It used to come from distribution, from buying reach, from ranking first on Google. Today, leverage is quieter and more brutal. Machines decide what exists. Algorithms decide what spreads. Entertainment decides what gets remembered. The last week made this shift painfully clear. Three stories surfaced across AI, commerce, and media. [...]
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If AI Can’t Summarize Your Brand, You’re Invisible
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January 7, 2026
There was a time when brand visibility was a game of inches. You fought for rankings, optimized headlines, refreshed metadata, and hoped your click-through rate edged out the competition. That era rewarded patience and polish. Today, visibility is binary. Either an AI system can confidently explain who you are and why you matter, or it [...]
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In 2026 Growth Is No Longer About Traffic. It’s About Visibility.
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January 6, 2026
For most of the past two decades, growth marketing followed a familiar rhythm. You drove traffic. You optimized conversion rates. You scaled what worked. The playbook rewarded brands that could attract clicks at volume and monetize attention efficiently. That era is closing. In 2026, the growth curve is bending away from raw traffic and toward [...]
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