The Implications of Banning TikTok for Millions
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Fluent in Bullsh*t: Why AI Sounds Smart but Can’t Be Trusted
August 12, 2025
Understanding LLM Hallucinations Large Language Models (LLMs) are powerful content generators, but they can sometimes “hallucinate” – outputting false or made-up information as if it were true. An AI hallucination occurs when a model produces text that sounds plausible and confident but is factually incorrect or unfounded. This isn’t a software bug per se; it [...]
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Marketing in the Age of Scandal: How Astronomer Turned Infamy into Influence with a Paltrow-Powered Pivot
July 30, 2025
If marketing is, at its heart, the art of narrative control, then Astronomer’s cheeky, Gwyneth Paltrow-led ad campaign may go down as one of the decade’s most agile case studies in brand redemption—and perhaps even reinvention. Just a week prior, Astronomer was a relatively anonymous data infrastructure company, known mainly to a subset of developers [...]
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No One Cares About Your Open Rate: What to Measure Instead
July 28, 2025
The email open rate is the horoscoped metric of marketing—vague, seductive, and often meaningless. For years, brands have plastered their performance reports with inflated open rates like gold stars on a first-grade spelling test. But in a post-iOS 15 world where Apple Mail Privacy Protection skews the data and bots trigger pixels, the truth is [...]
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How to Design Lifecycle Campaigns That Don’t Feel Like Spam
July 15, 2025
Rethinking automation, empathy, and timing across the customer journey In the early days of e-commerce, lifecycle marketing felt revolutionary. A simple welcome email could double your conversion rate and position your brand as a digital innovator. But today? The average consumer receives 121 emails per day, making it increasingly difficult for your messaging to break [...]
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Burn the Playbook: New Rules for Post-Purchase Marketing
July 15, 2025
Too many brands treat the “thank you” page as the finish line. In reality, it’s just the beginning. For marketers fixated on cost-per-acquisition or ROAS, the question is no longer how many people buy. It’s how many buy again, and how soon. The most successful brands today don’t just acquire customers. They turn each post-purchase [...]
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Latest Articles
Digital Marketing 101: Basic Digital Strategies All Brands Should Know
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July 7, 2025
Your business is set up. Your product is ready to sell. Now you need to get people to buy the product you worked so hard to bring to market - and that requires a comprehensive digital marketing strategy. Developing a marketing strategy is no joke. It requires deep analysis and an understanding of best practices [...]
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Cracking the Code: A Comprehensive Guide to Amazon Marketing
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June 25, 2025
In 2016, Snuggle-Pedic—a small, family-run mattress and pillow company—entered Amazon with modest ambitions and a hyper-focus on listing optimization, reviews, and customer service. Within two years, they were outselling national brands like Tempur-Pedic in their category. Not because they had the biggest ad budget, but because they understood Amazon’s marketing engine better than anyone else [...]
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The 15-Second Empire: Why Short-Form Video Is the New Front Door to Your Brand
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June 13, 2025
Before your homepage loads, before your product page gets a click, and long before anyone reads your mission statement—someone has already made up their mind about your brand. Not from your website. From a video. A short one. Fifteen seconds is all it takes to win or lose the next customer. And increasingly, that decision [...]
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The Sound of Sales: How Voice Commerce Is Shaping E-Commerce in 2025
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May 15, 2025
In eCommerce innovation, voice commerce has quietly transformed from an experimental channel into a performance driver. What was once a futuristic “nice to have” is now emerging as a core lever in the omnichannel mix. The brands winning in 2025? They’re not just voice-search friendly—they’re voice-strategy ready. This shift isn’t about novelty. It’s about meeting [...]
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What the 2025 TV Upfronts Reveal About Advertising in the Age of Tariffs
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May 14, 2025
When the biggest names in media throw glitzy parties in Midtown Manhattan to pitch ad space, there’s usually an air of confidence—even bravado. But this year’s TV upfronts come with a chill in the air, and it’s not the AC inside Radio City Music Hall. Between rising tariffs, consumer pullback, and an oversaturated media landscape, [...]
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Optimizing Content for GEO (Generative AI Search Engine Optimization): A Comprehensive Guide
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May 14, 2025
In the early 2000s, SEO was a Wild West of keyword stuffing, link farms, and metadata manipulation. Then came Google’s algorithm updates—Panda, Penguin, Hummingbird—each a scalpel cutting away at the fluff. Marketers learned to write for humans and bots. Fast forward to 2025, and we’re in another paradigm shift: Generative AI Search Optimization (GEO). Instead [...]
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Creating Lead Scoring Models That Work: A Step-by-Step Guide for Modern Marketers
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May 13, 2025
A good lead scoring model is like the bouncer at a packed club—firm, fast, and focused on letting the right people through. When it works, it aligns marketing and sales like dancers in perfect sync. When it doesn’t, you’re either letting in window-shoppers or turning away your best leads. At Hawke Media, we’ve built lead [...]
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Visual Storytelling: Design Tactics for Better Engagement
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May 12, 2025
Every brand competes for attention in a never-ending scroll. The question isn’t just what you’re saying—it’s how it looks while you're saying it. Visual storytelling has become one of the most powerful tools in modern marketing—not just for aesthetics, but for conversion. A well-designed visual can stop a scroll, spark emotion, and create a narrative [...]
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Hawke Media’s Official Partnership with SHEIN Marketplace Is a Game-Changer for Brands Chasing Growth
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April 23, 2025
Timing is everything. Being early to a trend can mean the difference between a flash-in-the-pan campaign and a category-defining breakthrough. At Hawke Media, we’ve long helped brands stay ahead of that curve—not just by being creative or clever, but by identifying underutilized levers that drive scalable, measurable results. That’s why our official partnership with SHEIN [...]
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Crafting a Seamless Cross-Channel Customer Experience
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April 16, 2025
The customer doesn’t think in channels—they think in experiences. Whether they discover your brand via a TikTok ad, click a Google Shopping link, or walk into a retail store, they expect each interaction to feel personal, consistent, and connected. Brands that fail to unify these touchpoints don’t just risk losing a sale—they risk losing the [...]
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