The Implications of Banning TikTok for Millions
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How to Transform Holiday Customers into Lifelong Advocates
January 7, 2025
The holiday season is a marketer’s Super Bowl—a time of frantic shopping, record sales, and a surge of new customers. But the real game starts after the holidays, when the challenge shifts from acquiring customers to keeping them engaged long-term. A single purchase during the holiday season is an opportunity to build a relationship, deepen [...]
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The Evolution of Affiliate Marketing: How AI is Shaping Partnerships and Performance
December 27, 2024
Affiliate marketing has been a stalwart in the digital marketing toolkit for decades, bridging brands and consumers through mutually beneficial partnerships. Yet, as the digital landscape evolves, the affiliate model faces new challenges and opportunities—with artificial intelligence (AI) emerging as a transformative force. AI isn’t merely improving affiliate marketing; it’s redefining how partnerships are formed, [...]
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Beyond First-Click: Building a Unified Attribution Model for Fragmented Customer Journeys
December 24, 2024
Understanding the true value of each customer interaction is like piecing together a complex puzzle. Customers don’t follow linear paths anymore. They hop between channels—clicking on a social media ad during their morning coffee, researching products on their lunch break, and completing a purchase days later on a desktop. For marketers, accurately attributing value to [...]
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The Implications of Banning TikTok for Millions
December 10, 2024
The United States is set to enforce a TikTok ban in January 2025, following an appeals court decision requiring ByteDance, the Chinese parent company of TikTok, to divest its U.S. operations or face the app's removal from the market. This decision, stemming from ongoing national security concerns, represents a seismic shift in the digital landscape [...]
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Hawke.ai Black Friday Outlook
November 29, 2024
This Thanksgiving, the story of digital advertising unfolded differently across Facebook, Google, and TikTok. Each platform told its own tale of triumphs and challenges, revealing how businesses adapted to shifting consumer behaviors. From TikTok's unexpected surge in ad spend efficiency to Facebook and Google's struggles to maintain their footing, the data paints a vivid picture [...]
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Hawke.ai Black Friday Outlook
Staying One Step Ahead: How to Master Algorithmic Price Adjustments
The Art of the Collab: Lessons from Brand Partnerships
Hawke Media Acquires We Are Unicorns to Push Boundaries of Brand Storytelling
Guide to Sequential Retargeting: How to Use Multi-Platform Ads to Drive Conversions
Latest Articles
Hawke.ai Black Friday Outlook
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November 29, 2024
This Thanksgiving, the story of digital advertising unfolded differently across Facebook, Google, and TikTok. Each platform told its own tale of triumphs and challenges, revealing how businesses adapted to shifting consumer behaviors. From TikTok's unexpected surge in ad spend efficiency to Facebook and Google's struggles to maintain their footing, the data paints a vivid picture [...]
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Staying One Step Ahead: How to Master Algorithmic Price Adjustments
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November 19, 2024
Pricing is a battlefield where the stakes are high, and the rules are constantly evolving. In this landscape, where the smallest changes can tip the scales between profit and loss, understanding how to use algorithmic adjustments based on competitor price changes is not just an advantage—it's a necessity. Let's delve into the mechanics of this [...]
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Hawke Media Acquires We Are Unicorns to Push Boundaries of Brand Storytelling
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November 18, 2024
The acquisition adds narrative-driven marketing expertise and sustainable brand growth to Hawke Media’s lineup of client solutions Los Angeles, CA and Seattle, WA – November 18, 2024 – Hawke Media, the leading U.S. performance marketing agency, today announced the acquisition of We Are Unicorns (WAU), a boutique Seattle-based agency specializing in brand strategy and narrative-driven [...]
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The Art of the Collab: Lessons from Brand Partnerships
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November 13, 2024
Partnerships hold the power to elevate brands, spark creativity, and captivate audiences. When executed thoughtfully, collaborations yield mutual benefits and unforgettable campaigns. On the flip side, missteps can lead to controversy and missed opportunities. Let’s explore some examples of brand partnerships across the spectrum. Lessons Learned from Sweetgreen x Market The controversy surrounding Sweetgreen and [...]
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Guide to Sequential Retargeting: How to Use Multi-Platform Ads to Drive Conversions
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November 13, 2024
Staying ahead of the curve doesn’t just require understanding new technologies, but mastering them in practical applications. One such cutting-edge approach is multi-platform sequential retargeting—a strategy that leverages the power of narrative-driven advertising across multiple channels to guide potential customers through the buyer's journey. This technique, when executed well, can significantly boost conversion rates and [...]
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Celebrating 15 Years of Super Top Secret: A Journey of Creativity, Growth, and Resilience
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October 28, 2024
This October, Super Top Secret (STS), A Hawke Media Company, marks a milestone few agencies reach: 15 years of pushing boundaries, delivering cutting-edge creative work, and cultivating a one-of-a-kind culture. Founded on the principle of "making hot s**t and putting it out into the world," STS has never been a typical agency. With its [...]
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Hawke Media Acquires Super Top Secret, Setting New Standard for Brand Strategy
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October 7, 2024
Southwest-based creative agency to bring high-demand projects to West Coast agency’s expanding portfolio Los Angeles, CA – October 7, 2024 – Hawke Media the leading performance marketing agency in the U.S., announced today its acquisition of Super Top Secret (STS), a renowned creative agency based in Salt Lake City, Utah. This deal, which is expected [...]
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Precision Marketing: Elevate Your Retargeting Strategy by Combining Demographics and Behavior
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September 25, 2024
In the often zero-sum game of marketing, precision is key. Leading the discipline of retargeting to evolve from a blunt instrument into a finely tuned strategy. Today, marketers aren't just retargeting based on a user's fleeting visit to a website; they're layering demographics with on-site behavior to craft campaigns that speak directly to the individual. [...]
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Beyond the Sale: Crafting Post-Purchase Campaigns that Keep Customers Coming Back
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September 20, 2024
Reducing customer churn is like tending to a garden. It’s not enough to simply plant the seeds and hope they grow; you must continually nurture your garden, ensuring that each plant thrives and contributes to the ecosystem. In the world of marketing, customers are the seeds, and post-purchase nurturing campaigns are the water, sunlight, and [...]
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Hawke Media Acquires Mcomm Group Becoming B2B Marketing Behemoth
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September 9, 2024
The specialized marketing firm brings dealer network expertise to enhance Hawke’s heavy equipment marketing capabilities Los Angeles, CA – September 9, 2024 – Hawke Media the top performance marketing agency in the U.S. announced today the acquisition of Mcomm Group, a leading business-to-business (B2B) channel marketing firm. This acquisition enhances both companies’ capabilities by combining [...]
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