The Implications of Banning TikTok for Millions
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The 15-Second Empire: Why Short-Form Video Is the New Front Door to Your Brand
June 13, 2025
Before your homepage loads, before your product page gets a click, and long before anyone reads your mission statement—someone has already made up their mind about your brand. Not from your website. From a video. A short one. Fifteen seconds is all it takes to win or lose the next customer. And increasingly, that decision [...]
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Cracking the Code: A Comprehensive Guide to Amazon Marketing
June 5, 2025
In 2016, Snuggle-Pedic—a small, family-run mattress and pillow company—entered Amazon with modest ambitions and a hyper-focus on listing optimization, reviews, and customer service. Within two years, they were outselling national brands like Tempur-Pedic in their category. Not because they had the biggest ad budget, but because they understood Amazon’s marketing engine better than anyone else [...]
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The Sound of Sales: How Voice Commerce Is Shaping E-Commerce in 2025
May 15, 2025
In eCommerce innovation, voice commerce has quietly transformed from an experimental channel into a performance driver. What was once a futuristic “nice to have” is now emerging as a core lever in the omnichannel mix. The brands winning in 2025? They’re not just voice-search friendly—they’re voice-strategy ready. This shift isn’t about novelty. It’s about meeting [...]
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What the 2025 TV Upfronts Reveal About Advertising in the Age of Tariffs
May 14, 2025
When the biggest names in media throw glitzy parties in Midtown Manhattan to pitch ad space, there’s usually an air of confidence—even bravado. But this year’s TV upfronts come with a chill in the air, and it’s not the AC inside Radio City Music Hall. Between rising tariffs, consumer pullback, and an oversaturated media landscape, [...]
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Optimizing Content for GEO (Generative AI Search Engine Optimization): A Comprehensive Guide
May 14, 2025
In the early 2000s, SEO was a Wild West of keyword stuffing, link farms, and metadata manipulation. Then came Google’s algorithm updates—Panda, Penguin, Hummingbird—each a scalpel cutting away at the fluff. Marketers learned to write for humans and bots. Fast forward to 2025, and we’re in another paradigm shift: Generative AI Search Optimization (GEO). Instead [...]
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Latest Articles
Creating Lead Scoring Models That Work: A Step-by-Step Guide for Modern Marketers
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May 13, 2025
A good lead scoring model is like the bouncer at a packed club—firm, fast, and focused on letting the right people through. When it works, it aligns marketing and sales like dancers in perfect sync. When it doesn’t, you’re either letting in window-shoppers or turning away your best leads. At Hawke Media, we’ve built lead [...]
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Visual Storytelling: Design Tactics for Better Engagement
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May 12, 2025
Every brand competes for attention in a never-ending scroll. The question isn’t just what you’re saying—it’s how it looks while you're saying it. Visual storytelling has become one of the most powerful tools in modern marketing—not just for aesthetics, but for conversion. A well-designed visual can stop a scroll, spark emotion, and create a narrative [...]
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Hawke Media’s Official Partnership with SHEIN Marketplace Is a Game-Changer for Brands Chasing Growth
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April 23, 2025
Timing is everything. Being early to a trend can mean the difference between a flash-in-the-pan campaign and a category-defining breakthrough. At Hawke Media, we’ve long helped brands stay ahead of that curve—not just by being creative or clever, but by identifying underutilized levers that drive scalable, measurable results. That’s why our official partnership with SHEIN [...]
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Crafting a Seamless Cross-Channel Customer Experience
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April 16, 2025
The customer doesn’t think in channels—they think in experiences. Whether they discover your brand via a TikTok ad, click a Google Shopping link, or walk into a retail store, they expect each interaction to feel personal, consistent, and connected. Brands that fail to unify these touchpoints don’t just risk losing a sale—they risk losing the [...]
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Adapting Campaigns Based on Consumer Feedback: How Agile Marketers Win the Long Game
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April 16, 2025
In April of 2022, Glossier quietly pulled its signature “Body Hero” campaign from its channels just weeks after launch. The campaign—meant to celebrate body diversity—faced a backlash for its narrow depiction of “diversity.” Rather than double down or ignore the conversation, the brand listened, acknowledged the disconnect, and began reworking future creative with direct input [...]
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Hawke Media Acquires Blue Light Media to Help All Brands Become Media Companies Through Consistent Quality Content
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March 25, 2025
The acquisition strengthens Hawke’s Southern California footprint and deepens its expertise in social-driven brand building, creative storytelling and influencer marketing. Los Angeles and Orange County, CA – March 25, 2025 – Hawke Media, a leading U.S. performance marketing agency, today announced the acquisition of Blue Light Media , a full-service creative and social marketing agency [...]
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The Rise of AI Slop and How to Guard Against It
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March 12, 2025
The Content Crisis No One Saw Coming At first, AI-generated content felt like magic—a tool that could churn out endless blog posts, ad copy, and social media updates at breakneck speed. But like a never-ending buffet of fast food, the promise of AI-generated content quickly led to an oversaturation of low-quality, redundant, and often misleading [...]
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The Green Imperative: Why Sustainability Matters in Marketing
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March 3, 2025
Sustainability is no longer a niche concern—it’s a business imperative. Consumers are increasingly scrutinizing brands for their environmental and social impact, with 77% of people wanting to buy from companies committed to making the world a better place (Nielsen). Crafting marketing campaigns that align with sustainability goals is not just an ethical choice; it’s a [...]
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Spring Marketing Trends to Watch in 2025: A Deep Dive into Seasonal Opportunities
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March 3, 2025
Spring is a season of renewal, and for marketers, it presents a prime opportunity to refresh strategies and capitalize on emerging trends. As consumer behaviors shift with the changing season, businesses must adapt to stay ahead. In 2025, a combination of AI-driven personalization, sustainability-focused campaigns, and experiential marketing will redefine the marketing landscape. Let’s explore [...]
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Experimenting with AI-Driven A/B Testing
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February 14, 2025
The Evolution of A/B Testing in Marketing For decades, A/B testing has been the backbone of marketing optimization. Whether it was direct mail campaigns in the 20th century or modern-day digital advertising, marketers have used A/B testing to understand audience preferences and refine messaging. But the process has traditionally been labor-intensive: hypothesis formation, test setup, [...]
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