Paid Social
Does Social Audio Make Sense For Your Brand?
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,” Clubhouse became the first social audio platform of its kind. What is [...]
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3 Ways to Use Social Listening in Your Paid Social Media Strategy
If you're using social media marketing for your business, you've probably heard of social listening. But you might not know how it can help you, especially with paid social media initiatives. Social listening helps you gather information about your brand, competitors, and industry to deliver insights that give you insights to understand your audience. According [...]
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Use A/B Testing to Inform Advertising on a New Social Channel
You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social channel? This step-by-step guide will help you pursue new social media advertising on new platforms with confidence. With clear, proven approaches that can assist [...]
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How Much are Your Competitors Spending on Social Media Advertising
Marketing budgeting can be tricky to say the least. There are simply no hard and fast rules when it comes to determining how much money you should devote to your advertising efforts. And budgeting decisions become even more difficult when you begin to divide that budget into various components of traditional and digital marketing outreach. [...]
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