Branding
High-Velocity Creative Is Making You Look Like Everyone Else
How Modern Marketing Teams Win Without Tearing Their Brand in Half Marketing leaders are living inside a contradiction. On one side, platforms demand speed. Algorithms reward freshness. Performance channels penalize hesitation. Creative that worked six weeks ago is already tired. On the other side, brand equity compounds slowly. Trust is built through repetition, recognition, and [...]
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Inside Golf’s Trust Economy and How Brands Break In
Golf does not behave like most consumer categories. It moves slower. It signals status without shouting. It rewards patience, consistency, and trust over novelty and volume. And it has one of the most tightly knit, influence driven communities in modern commerce. That combination makes golf incredibly valuable and incredibly unforgiving for brands that approach it [...]
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Celebrating 15 Years of Super Top Secret: A Journey of Creativity, Growth, and Resilience
This October, Super Top Secret (STS), A Hawke Media Company, marks a milestone few agencies reach: 15 years of pushing boundaries, delivering cutting-edge creative work, and cultivating a one-of-a-kind culture. Founded on the principle of "making hot s**t and putting it out into the world," STS has never been a typical agency. With its [...]
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Hawke Media Acquires Super Top Secret, Setting New Standard for Brand Strategy
Southwest-based creative agency to bring high-demand projects to West Coast agency’s expanding portfolio Los Angeles, CA – October 7, 2024 – Hawke Media the leading performance marketing agency in the U.S., announced today its acquisition of Super Top Secret (STS), a renowned creative agency based in Salt Lake City, Utah. This deal, which is expected [...]
Read MoreWhat Is a Brand Guide and Why Do You Need One?
Behind every big global brand is a simple but sophisticated branding guide. It’s why you recognize the logo of Apple, Amazon, or Google, for example, and can associate values and sentiments with each brand. None of this is by accident. Somewhere, these brands and other major corporations refer to a brand guide that articulates how [...]
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The Art of Authenticity: Transforming Personal Branding into Business Success
Welcome to a journey where your personal story isn't just a tale you tell at dinner parties or on college admissions essays, but the driving force behind your business's success. Dive into SimplyBe. CEO and the newest member of the Hawke Family, Jessica Zweig's insightful book "Be - A No Bullsh*t Guide to Increasing Your Self-Worth [...]
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A Comprehensive List of How to Create a Unique Brand Identity in 2024
This is a guest post from Hawke Media partner, Arka. Arka is full of brand experience experts who develop sustainably sourced packaging for your ecoimmerce business. Whether you are a new freelance writer or a tiny corporation trying to compete with established giants, developing a distinct brand identity is an essential first step in your [...]
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Top 13 Web Design Trends of 2024
A great website design establishes a strong online presence for your brand while supporting the needs of customers. If your website looks old, outdated, or out of touch, however, then its design will likely leave visitors running for the hills and on to your competitors’ sites. Fortunately, you can avoid that scenario by regularly updating [...]
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Make Your Cannabis Marketing Stand Out
The cannabis industry is flourishing in the United States. Over half of the adults in the United States have tried it, demand remains high despite inflation, and the fact that it is now legal in 21 states has provided sellers with a growing market for their products. At the same time, sellers face multiple headwinds that [...]
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Webpage Layout: Copy vs Graphics vs Video
The most effective brand websites utilize a dynamic blend of text copy, graphic images, and videos. All three of these webpage layout elements offer discoverability, UX, and virality advantages for your SEO. Each also has drawbacks that businesses should consider. When to Use Copy Is an image really worth a thousand words? Sometimes! But if [...]
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