Paid Social
Stop Wasting Ad Spend: 5 Steps to Repurpose Influencer Content for Paid Social Ads
Are you tired of watching your e-commerce return on ad spend plummet while customer acquisition costs continue to climb? If you manage paid media, you know the feeling of pouring thousands into highly polished studio shoots, only to watch your expensive ad creative suffer from ad fatigue on platforms like Meta and TikTok. Every day [...]
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How Funko and Hawke Media Scaled Collectibles Into Culture
In pop culture, timing is everything. A collectible can go from niche novelty to cultural phenomenon overnight — but only if the right strategy is in place to amplify it. Funko has long been a household name for fans, but the last four years mark a transformation in how the brand goes to market. Together [...]
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The Implications of Banning TikTok for Millions
The United States is set to enforce a TikTok ban in January 2025, following an appeals court decision requiring ByteDance, the Chinese parent company of TikTok, to divest its U.S. operations or face the app's removal from the market. This decision, stemming from ongoing national security concerns, represents a seismic shift in the digital landscape [...]
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Hawke.ai Black Friday Outlook
This Thanksgiving, the story of digital advertising unfolded differently across Facebook, Google, and TikTok. Each platform told its own tale of triumphs and challenges, revealing how businesses adapted to shifting consumer behaviors. From TikTok's unexpected surge in ad spend efficiency to Facebook and Google's struggles to maintain their footing, the data paints a vivid picture [...]
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Guide to Sequential Retargeting: How to Use Multi-Platform Ads to Drive Conversions
Staying ahead of the curve doesn’t just require understanding new technologies, but mastering them in practical applications. One such cutting-edge approach is multi-platform sequential retargeting—a strategy that leverages the power of narrative-driven advertising across multiple channels to guide potential customers through the buyer's journey. This technique, when executed well, can significantly boost conversion rates and [...]
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Your Paid Social Media Advertising Schedule for Black Friday Success
Black Friday and Cyber Monday offer businesses tremendous opportunities for revenue generation. Cyber Monday saw a shocking $12.7 billion in online sales in 2023, representing a significant increase from previous years. Black Friday also experiences enormous traffic both in person and online, hitting $11.8 billion in 2023. To seize these opportunities, however, you need to [...]
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Mastering Paid Social Media Advertising
Introduction to Paid Social Media Advertising Welcome to the refreshingly dynamic world of Paid Social Media Advertising! As a marketer, you're already aware that this is a bustling marketplace, where creativity, strategy, and data dance together. Definition and Importance in Modern Marketing Definition: Paid Social Media Advertising is the art and science of placing targeted [...]
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10 Reasons for Social Media Marketers to Look at Pinterest Paid Social Ads
Pinterest is a social media platform that allows users to search for "pins" and save them to their own "boards." The service is popular primarily among creative people looking for inspiration in home decor, arts and crafts, culinary presentations, and more. It serves as a search engine for a variety of demographics. Pinterest is hardly [...]
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5 Money-Saving Hacks for Brands This Holiday Season
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and more. But with rising inflation, brands are [...]
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10 Ways TikTok is Winning the Paid Social Game
In the last couple of years, TikTok has gone from a niche social media platform to one of the most influential advertising channels in the world. Despite its fast growth and outsized influence, a lot of marketers aren’t using the medium because they’re intimidated by it. Hawke Media expert Shannon Enos breaks down why TikTok [...]
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