Social Media
Meta and YouTube Found Negligent: What This Landmark Case Means for Marketers, Platforms, and the Future of Digital Growth
On March 25, 2026, a jury in Los Angeles delivered a verdict that could reshape how digital platforms are viewed, regulated, and ultimately leveraged by marketers. Meta and Google were found negligent in a case centered on social media addiction and harm to young users, specifically tied to platforms like Instagram and YouTube. This is [...]
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The 2025 Social Media Trends That Actually Mattered (and the Playbook to Operationalize Them in 2026)
Social media is not “just a channel” anymore, and 2025 made that impossible to ignore. This year, social didn’t simply shape brand perception. It shaped demand planning, customer service queues, creator contracts, and the accuracy of your revenue forecast. When a platform can go dark and come back before lunch, your social strategy starts looking [...]
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Brita’s Subversive TikTok Strategy: Personified Voice and Viral Engagement
Brita has recently rebranded its social media presence, especially on TikTok, into a surreal, subversive performance that’s racking up millions of views. Gone are traditional, polished product ads. In their place? Singing sharks, glum robots, and a kitten-inspired hydration anthem called “Bwita.” These chaotic characters anchor Brita’s absurdist, meme-friendly content strategy. They croon, lament thirst, [...]
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3 Ways to Maximize Your Digital Reach
More than 25 years ago, I began working in the office equipment space. I started running a print shop for IKON Office Solutions. I then moved into color systems sales and then worked for Canon USA as a color systems specialist. After nearly a decade selling hardware and software I decided to shift my career [...]
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How to Set Up Your Socials For Black Friday/Cyber Monday Success
If you are reading this, you are most likely aware that Amazon Prime Day has already come and gone. However, two of the biggest sales events on the e-commerce calendar for all retailers and merchants are still looming on the horizon. Ring any bells? You guessed it. We’re talking about Black Friday and Cyber Monday. [...]
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Black Friday and Cyber Monday: Creating an Influencer Strategy
Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25% increase in engagement on average when influencer and UGC content is published. An influencer strategy is essential, [...]
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What Are LinkedIn Collaborative Articles and How Will They Impact SEO?
Have you heard about LinkedIn Collaborative Articles? If you’ve heard about Google Helpful Content Update, you may know that a component of this process was supposed to prevent your search results from being nothing but artificial intelligence (AI) curated content. However, Collaborative Articles seem to be one way that the social media site has found [...]
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How to Launch on a New Social Media Platform
Making sure your business has a social media presence is key to staying in touch with customers, gauging market trends and demand, promoting your business’s products and services, and increasing your company’s visibility, name recognition, and positive image. To stay relevant, you may need to be on new social media platforms, but don’t make the [...]
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What Does a Community Manager Do?
The role of a community manager has become quite buzzy in marketing spaces in recent years, but there’s still a lot of confusion about what the role is (or perhaps, more importantly, what it is not). So what does a community manager do? How much does a community manager make? What else do marketers need [...]
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Does Social Audio Make Sense For Your Brand?
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,” Clubhouse became the first social audio platform of its kind. What is [...]
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