News & Events
Hawke Media Acquires Rocket55 in Largest Acquisition to Date, Expanding Midwest Presence
The acquisition expands Hawke Media’s footprint across the Midwest and brings greater scale, talent and capabilities to businesses nationwide. Los Angeles, CA and Minneapolis, MN – October 13, 2026 – Hawke Media, the top marketing agency for growth-stage brands, today announced the acquisition of Rocket55, one of Minneapolis’ most established digital marketing agencies. The deal [...]
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Hawke Media Named Agency of Record for Jacuzzi Group to Drive Next Phase of Growth for its Wellness Brands
Partnership builds on more than a decade of collaboration and a shared commitment to innovation, dealer success, and category leadership. Los Angeles, CA – July 22, 2026 – Hawke Media, the leading marketing agency for growth-stage companies, today announced its appointment as Agency of Record (AOR) for Jacuzzi Group’s portfolio of brands, including Jacuzzi® Hot [...]
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Anthropic’s Fable 5 Pullback Wasn’t Just An AI Safety Story. It Was A Brand Risk Preview.
A funny thing happened on the way to the AI productivity revolution: the government noticed the intern could write code, inspect systems, and maybe help find software flaws faster than the people paid to find them.That is the useful way to read the Anthropic Fable 5 story.Claude Fable 5 was not pulled from public access [...]
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Fly By News 3.27.26: The Rules Of Marketing Just Shifted Again
Something subtle but important happened this week. Not a single headline, but a pattern. Three separate developments across Meta, OpenAI, and Google are quietly reshaping how brands get discovered, how consumers make decisions, and how much control marketers actually have left. Individually, each story feels like an incremental update. Together, they signal a structural shift. [...]
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Meta and YouTube Found Negligent: What This Landmark Case Means for Marketers, Platforms, and the Future of Digital Growth
On March 25, 2026, a jury in Los Angeles delivered a verdict that could reshape how digital platforms are viewed, regulated, and ultimately leveraged by marketers. Meta and Google were found negligent in a case centered on social media addiction and harm to young users, specifically tied to platforms like Instagram and YouTube. This is [...]
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Google Selects Hawke as First Agency to Join New International Growth Program
Big news does not always look loud. Sometimes it looks strategic. Hawke Media has officially been selected as the first agency in Google’s new International Growth Certified Partner program. It is an invite-only partnership designed to give a small group of top-performing agencies exclusive tools, proprietary data, and direct collaboration with Google’s international expansion teams. [...]
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Fly By News - Feb. 20: AI Ads, SMB Spending, And Klarna’s Margin Reality Check
Three headlines. One pattern. AI platforms are preparing to introduce advertising inside chat experiences. Small businesses are increasing marketing budgets despite economic pressure. Klarna just reported a sharp loss, and its shares fell. On the surface, these stories live in different categories. One is media innovation. One is SMB sentiment. One is fintech earnings. But [...]
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Fly By News 1.23.26: Tech-First, Memory-First, Culture-First
Marketing has a funny way of pretending it lives in a clean little box. Brand on one side. Performance on the other. Creative in one meeting, finance in another. Then reality shows up with a chair and sits at the head of the table. When a major media company rebuilds its data org overnight, that [...]
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Fly By News 1.9.26: Visibility, Velocity, and the New Rules of Winning
Marketing leverage has changed shape. It used to come from distribution, from buying reach, from ranking first on Google. Today, leverage is quieter and more brutal. Machines decide what exists. Algorithms decide what spreads. Entertainment decides what gets remembered. The last week made this shift painfully clear. Three stories surfaced across AI, commerce, and media. [...]
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From Disruptor to Gatekeeper: The Strategic Story Behind Netflix’s Bid for Warner Bros
On Friday, December 5, 2025, Netflix stopped being “just” the disruptor in the lobby and walked into the studio boss’s office. The streamer agreed to acquire Warner Bros Discovery’s studios and streaming division for about 72 billion dollars in equity value, 82.7 billion including debt, in a cash and stock deal that would fold Warner [...]
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