Amazon Services
How Funko and Hawke Media Scaled Collectibles Into Culture
In pop culture, timing is everything. A collectible can go from niche novelty to cultural phenomenon overnight — but only if the right strategy is in place to amplify it. Funko has long been a household name for fans, but the last four years mark a transformation in how the brand goes to market. Together [...]
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Cracking the Code: A Comprehensive Guide to Amazon Marketing
In 2016, Snuggle-Pedic—a small, family-run mattress and pillow company—entered Amazon with modest ambitions and a hyper-focus on listing optimization, reviews, and customer service. Within two years, they were outselling national brands like Tempur-Pedic in their category. Not because they had the biggest ad budget, but because they understood Amazon’s marketing engine better than anyone else [...]
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How to Get Your Business Ready for Prime Day
In 2023, Prime Day sales reached an impressive $12.9 billion, surpassing previous years and setting new records (US About Amazon) (Feedvisor). If you manage a brand or business of any size, leveraging the world’s largest marketplace and preparing for Amazon Prime Day is crucial. The best-selling categories during Prime Day 2023 included home goods, beauty, [...]
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Amazon SEO: How to Boost Your Rankings and Sell More Products in 2024
Whatever you are selling, there is a good chance that people are actively looking for the same products online. The fastest way for you to reach them and other potential buyers is through ecommerce platforms like Amazon. However, since anyone with a computer and internet connection can do the same thing, the online marketplace can get [...]
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How To Get Started with Amazon Sponsored Products
Amazon Sponsored products have been highly successful for the Amazon brand and countless smaller brands using their platform to move products in a pay-per-click format. Paying for ads can generate product sales, and advertising directly on the ecommerce platform where people buy is potentially even more powerful. If you sell products on the platform, here’s [...]
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4 Advanced Ways to Improve Amazon Store Ranking
Amazon storefronts are essential for online direct-to-consumer businesses. Without a storefront on the world’s largest online retailer, you’re missing out on many potential sales. Nearly 2.5 million customers visit Amazon each month, dwarfing the next-largest retailer (eBay) by threefold. As with any store that’s located in a busy area, however, simply having a storefront won’t [...]
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What Is Amazon Live and How Do I Use It?
Is Amazon Live the new QVC? While QVC reaches 380 million homes and satisfies the buying impulses of the largely 35-year-old-plus female audience that tunes in, livestream shopping on Amazon has the potential to do more. After all, it is already a proven concept. And nothing beats the intimacy of live video. According to Coresight [...]
Read MoreThree Powerful Lessons to Learn from Amazon Reviews
Getting traffic to your Amazon listings is essential for increasing sales and continuing to grow your eCommerce presence. It’s not an easy task as competition on Amazon continues to heat up, but fortunately, you already have something in your back pocket that plays a big role in refining your Amazon sales strategy. Your Amazon reviews [...]
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4 Tips for Taking Advantage of Amazon Prime Day
For the first time ever, Amazon expanded Prime Day over two days on July 15th and July 16th, 2019. Fast forward to 2023, Amazon Prime Day has continued to grow exponentially, with the event generating over $12.9 billion in sales. This was a significant increase from $4.19 billion in 2018 and $2.41 billion in 2017 [...]
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