Business Tools
The Ad Fatigue & Creative Refresh Timer
Stack-Gap Tools Media buyers know when an ad is tiring. They can feel it in the frequency number and the drift in click-through rate, and they usually act a week or two after they should have. This turns that judgement into a date. Enter frequency, click-through trend, and days live for each ad set, and [...]
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The Blended CAC Calculator
Stack-Gap Tools Every ad platform reports its own cost per acquisition in isolation, and none of them can see organic, email, or referral. So no dashboard you own shows what a new customer actually costs the business. Enter spend and new customers by channel and this returns your true blended CAC, what each channel does [...]
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Promo Calendar Margin-Checker
Stack-Gap Tools A discount changes your price, and your costs stay where they are. This projects the margin on every promotion before you commit to it, counts the orders you would have won anyway at full price, and tells you the deepest discount you can run before the math turns negative. 1 · Full-price unit [...]
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Marketing Contribution Margin Tracker
Stack-Gap Tools ROAS tells you what a campaign returned. It does not tell you what you kept. Enter your unit economics once, add each campaign, and see which ones put money in the bank after product, shipping, fees, returns, and ad spend. 1 · Your unit economics Applies to every campaign unless you override COGS [...]
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The "One Channel Away From Zero" Risk Score
Stack-Gap Tools Few businesses fail because of one bad quarter. They fail because a single channel (an ad account, a marketplace listing, one referral partner) got expensive, got suspended, or got throttled overnight. This scores how exposed you are and shows what your P&L looks like the morning after your largest channel goes to zero. [...]
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The Growth Ceiling Calculator: How High Can You Fly?
FREE DIAGNOSTIC · FIVE INPUTS · 90 SECONDS Find the revenue numberwhere your growth stops. Every acquisition model has a ceiling. As spend scales inside a channel, the cheapest customers get bought first, and each new customer costs more than the last. At a specific spend level, the next customer costs more than they are [...]
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