Ecommerce Services
Prime Day Is No Longer Just a Sale. It’s a Stress Test for Modern Brands
Prime Day used to feel like Amazon’s birthday party: a slightly chaotic celebration where shoppers bought discounted Kindles, mystery charging cables, and one suspiciously cheap air fryer they later insisted was “for meal prep.”That version of Prime Day is gone.Today, Prime Day is one of the most important retail moments on the ecommerce calendar. It’s [...]
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From Backyard Dream to National BBQ Brand: Hawke Media’s 360° Marketing of AC Barbeque
Lighting the Fire under AC Barbeque When Hollywood comedy kings Anthony Anderson and Cedric the Entertainer set out to turn their backyard grilling passion into a business, they envisioned more than a typical BBQ product line. The result was AC Barbeque, a BBQ lifestyle brand rooted in Black community barbeque traditions and family gatherings. But [...]
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Black Friday 2024 vs Black Friday 2025: What This Year’s Data Tells Us and How Brands Should Prepare for the Holiday Rush
Black Friday 2024 vs Black Friday 2025: How Performance Is Shifting and What Brands Must Do to Win This Year Black Friday doesn’t happen in a vacuum. It’s the culmination of twelve months of shifting platform behavior, rising costs, new consumer expectations, and the subtle changes you feel long before the holiday discounts roll out. [...]
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How Funko and Hawke Media Scaled Collectibles Into Culture
In pop culture, timing is everything. A collectible can go from niche novelty to cultural phenomenon overnight — but only if the right strategy is in place to amplify it. Funko has long been a household name for fans, but the last four years mark a transformation in how the brand goes to market. Together [...]
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The eCommerce Crystal Ball: Decoding Future Purchases with AI
Introduction to Predictive Product Recommendation Predictive analytics in marketing is like having a crystal ball that, instead of showing the future, reveals patterns and insights based on existing data. It leverages statistical algorithms and machine learning techniques to forecast future customer behaviors, trends, and outcomes using historical and current data. In the context of marketing, [...]
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Why They Leave: The Hidden Psychology of Cart Abandonment
Checkout abandonment in eCommerce is a common yet complex challenge. It occurs when customers add items to their online shopping cart but leave before completing the purchase. Understanding this phenomenon is crucial for any advanced marketer because it directly impacts sales and customer experience. We'll dive into the world of checkout abandonment, looking at its [...]
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Evaluating The Impact of Offline Touchpoints on Online Conversions
Evaluating the impact of offline touchpoints on online conversions is a critical aspect of modern marketing strategies. This analysis involves understanding how traditional, physical interactions with customers influence their online purchasing behaviors (and often vice versa). What Are Offline Touchpoints? Offline touchpoints refer to any customer interactions that occur outside of the digital landscape. This [...]
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10 Shopify Tools to Look Out For In 2024
This is a guest post from Tim Masek, founder of 1-800-D2C, your go-to resource to discover the best tools in ecommerce to build a successful business. The ever-expanding app ecosystem moves fast — and that’s what drives my business to keep up with it. I want to stay on top of the best apps, because [...]
Read MoreHow to Make a Landing Page: 9 Components That Convert
The goal of a landing page, as opposed to the regular content pages on your site, is to convert. That means focusing on the drivers, barriers, and hooks that resonate with your target audience, incorporating the essential elements of a good landing page, and eliminating what doesn’t contribute to the singular goal of conversion. Landing [...]
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Unleashing Growth: The Power of Inventory Funding and Marketing for Consumer Product Goods Brands
This is a guest blog from our partner Kickfurther, the world’s first online inventory financing platform that enables companies to access funds that they are unable to acquire through traditional sources. Consumer product goods (CPG) brands operate in a highly competitive landscape, where growth and success are often determined by their ability to effectively [...]
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