Email & SMS
How Smart E-Commerce Brands Are Turning Anonymous Traffic Into Revenue With Tie + Klaviyo
There is a very expensive little ghost haunting most e-commerce brands. It does not rattle chains. It does not whisper from the attic. It does something far more chilling to a growth marketer: it clicks a paid ad, browses three product pages, adds something to cart, leaves, and vanishes before anyone can get an email [...]
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What We’re Testing in March 2026: Tools, Tactics, And What’s Actually Moving
January was about controlled experiments. February was about signal detection. March is about commitment. By now, the novelty of the year has worn off. Budgets are allocated. Campaigns are live. Leadership wants traction, not theories. This is the moment when test ideas either mature into strategy or get quietly retired. March is where marketing stops [...]
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No One Cares About Your Open Rate: What to Measure Instead
The email open rate is the horoscoped metric of marketing—vague, seductive, and often meaningless. For years, brands have plastered their performance reports with inflated open rates like gold stars on a first-grade spelling test. But in a post-iOS 15 world where Apple Mail Privacy Protection skews the data and bots trigger pixels, the truth is [...]
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How to Design Lifecycle Campaigns That Don’t Feel Like Spam
Rethinking automation, empathy, and timing across the customer journey In the early days of e-commerce, lifecycle marketing felt revolutionary. A simple welcome email could double your conversion rate and position your brand as a digital innovator. But today? The average consumer receives 121 emails per day, making it increasingly difficult for your messaging to break [...]
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Burn the Playbook: New Rules for Post-Purchase Marketing
Too many brands treat the “thank you” page as the finish line. In reality, it’s just the beginning. For marketers fixated on cost-per-acquisition or ROAS, the question is no longer how many people buy. It’s how many buy again, and how soon. The most successful brands today don’t just acquire customers. They turn each post-purchase [...]
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Scaling Automation in Email Campaigns: Building Scalable Workflows to Nurture Leads Efficiently
Automation in email marketing has evolved from being a convenience to an absolute necessity in modern marketing. As businesses scale, so do their databases, customer personas, and touchpoints. The challenge isn't just sending more emails—it’s about sending the right email to the right person at the right time, all while maintaining a human touch. This [...]
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Top 5 Lead-Generating Email Campaigns for Q1
Email marketing remains one of the most effective channels for lead generation, offering an average ROI of $36 for every $1 spent (Litmus, 2023). The key to maximizing this potential lies in crafting campaigns that resonate deeply with segmented audiences, leveraging personalization to convert interest into action. Here’s a breakdown of the top five lead-generating [...]
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6 Best Practices for a BFCM Email Marketing Campaign
The total of holiday shopping done through e-commerce platforms increased 20 percent in 5 years, and last year ecommerce sales made up 1 in 5 holiday purchases. According to Campaign Monitor, BFCM email marketing campaigns are responsible for over 20% of holiday shopping. Most customers admit to paying more attention to marketing emails close to [...]
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8 SMS Marketing Message Templates for Black Friday & Cyber Monday
When planning your Black Friday strategy, it’s crucial to remember that it’s no longer just about one day of super sales. Customer behavior has evolved, with retailers now extending their promotions across an entire week, commonly referred to as Cyber Week. This period generates over $45 billion in revenue, with 76% of shoppers using their [...]
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Loyal for Life: Innovating Customer Retention in the Post-Purchase Journey
The Art of Customer Retention Welcome to the strategic arena of post-purchase nurturing, where the battle against customer churn is ongoing and dynamic. Churn, the dreaded enemy, represents the rate at which customers abandon your business, impacting revenue and inflating acquisition costs. As advanced marketers, you already know this, but let's take a fresh dive [...]
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