Paid Search
What We’re Testing in March 2026: Tools, Tactics, And What’s Actually Moving
January was about controlled experiments. February was about signal detection. March is about commitment. By now, the novelty of the year has worn off. Budgets are allocated. Campaigns are live. Leadership wants traction, not theories. This is the moment when test ideas either mature into strategy or get quietly retired. March is where marketing stops [...]
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How Funko and Hawke Media Scaled Collectibles Into Culture
In pop culture, timing is everything. A collectible can go from niche novelty to cultural phenomenon overnight — but only if the right strategy is in place to amplify it. Funko has long been a household name for fans, but the last four years mark a transformation in how the brand goes to market. Together [...]
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Hawke.ai Black Friday Outlook
This Thanksgiving, the story of digital advertising unfolded differently across Facebook, Google, and TikTok. Each platform told its own tale of triumphs and challenges, revealing how businesses adapted to shifting consumer behaviors. From TikTok's unexpected surge in ad spend efficiency to Facebook and Google's struggles to maintain their footing, the data paints a vivid picture [...]
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Guide to Sequential Retargeting: How to Use Multi-Platform Ads to Drive Conversions
Staying ahead of the curve doesn’t just require understanding new technologies, but mastering them in practical applications. One such cutting-edge approach is multi-platform sequential retargeting—a strategy that leverages the power of narrative-driven advertising across multiple channels to guide potential customers through the buyer's journey. This technique, when executed well, can significantly boost conversion rates and [...]
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The Definitive Guide to Paid Search
Definition of Paid Search What is Paid Search? Imagine you're in a library, and you're looking for a book on a specific topic. There are books that the librarian recommends because they are popular or very good (this is like organic search). But then, there's a special section where authors or publishers have paid money [...]
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Your Essential BFCM Google Ads Checklist
With more than 63% of users having clicked on a Google Ads advertisement at least once, and ad click-through rates (CTR) often doubling during the holiday season, it’s clear that ads are never more critical than in the lead-up to Black Friday and Cyber Monday (BFCM). Effective planning and execution of your Google Ads strategy [...]
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How To Protect Your Branded Keywords on Google
Your business’s name and brand are some of its most important assets, and no one wants others trading (or bidding) on their good name. You’re bound to see competitors running ad campaigns that target your business’s branded keywords, though. Here’s how to protect branded keywords. How Do Competitors Bid in Branded Keywords? Bidding on branded [...]
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RIP Google Expanded Text Ads: What Advertisers Need to Know
Perhaps the most substantial search pay-per-click (PPC) news in the past few weeks includes Google's wind down of expanded text ads (ETAs). Surprisingly, that doesn't mean all advertisers should abandon them quite yet. In fact, even though the ad format has already officially been sunsetted, Google says they will let their customers to run existing [...]
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Google Ads Bill: The Competition and Transparency in Digital Advertising Law and Its Effects on Paid Search Advertising
The digital advertising space has continually evolved since its inception several decades ago. Major advertisers, such as Google and Facebook, have thus far mainly led the way. That could be changing with The Competition and Transparency in Digital Advertising Bill, and other legislation. The federal government could soon significantly change the landscape of online advertising [...]
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10 Best Practices for Paid Search Advertising from Hawke Media Experts
Paid search advertising continues to grow more influential in 2022. Pay-per-click, or PPC ads, have a 200% ROI. Although results are seen on the same screen as organic search results, paid search generates twice the number of visitors as organic SEO. Hawke Media’s team of experts has some paid search best practices to boost your [...]
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