Web
Crafting High-Converting Landing Pages for Q1 Campaigns & Beyond
As Q1 rolls in, it’s time to set the tone for the year ahead with effective marketing campaigns. One of the most impactful tools in your arsenal is the landing page. These single-focus pages are not just a collection of visuals and text—they're finely tuned conversion machines. But what separates the mediocre from the magnificent? [...]
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Strategic Thinking Requires Tactical Understanding
When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there [...]
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10 Ways to Improve Your Website Performance
As you think about web marketing, there are some key considerations for your online presence. Here are the top 10 things that I think you should make sure that your website design and marketing strategy includes. If your web developer can't provide all of these things... make sure that you find one who can. Core Site [...]
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10 Signs Your Website Might Be Underperforming
After building and marketing websites for nearly 20 years and working in technology, marketing, and visual design for many years before that, you can imagine that I've seen my share of the good, the bad, and the ugly. Perhaps my mental frame is skewed a bit because of what I know, but I see consistent [...]
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6 Questions to Ask Before Any Web Development Project
Choosing the right web developer for your web project can be a daunting process. I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer. If you are building a B2B site, do you choose Wordpress or Drupal? Do you consider Hubspot [...]
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The Buyer's Journey Explained
The buyer's journey is the research process any buyer goes through leading up to a purchase. Every industry is different, and every company we work with is different, but all buyers go through the same basic process before they make a decision to buy something. It's often hard to think of going through a process [...]
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From Data to Dominance: The Power of Multivariate Testing in Marketing
Introduction to Multivariate Testing Multivariate testing is like hosting a dinner party. You're not just trying out one new recipe (as in A/B testing); instead, you're experimenting with multiple dishes, each with different ingredients, to see which combination tantalizes the taste buds of your guests the most. Definition and Overview In technical terms, multivariate testing [...]
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Top 13 Web Design Trends of 2024
A great website design establishes a strong online presence for your brand while supporting the needs of customers. If your website looks old, outdated, or out of touch, however, then its design will likely leave visitors running for the hills and on to your competitors’ sites. Fortunately, you can avoid that scenario by regularly updating [...]
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10 Ways to Collect More First-Party Data
In digital marketing, first-party data is increasingly critical to successful strategies. This data – that which is collected directly from your customers – provides valuable insights into their behaviors, preferences, and interactions with your brand. It facilitates more cost-efficient retargeting and allows for the formulation of impactful marketing strategies. According to Boston Consulting Group, [...]
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Webpage Layout: Copy vs Graphics vs Video
The most effective brand websites utilize a dynamic blend of text copy, graphic images, and videos. All three of these webpage layout elements offer discoverability, UX, and virality advantages for your SEO. Each also has drawbacks that businesses should consider. When to Use Copy Is an image really worth a thousand words? Sometimes! But if [...]
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