SEO
What Are LinkedIn Collaborative Articles and How Will They Impact SEO?
Have you heard about LinkedIn Collaborative Articles? If you’ve heard about Google Helpful Content Update, you may know that a component of this process was supposed to prevent your search results from being nothing but artificial intelligence (AI) curated content. However, Collaborative Articles seem to be one way that the social media site has found [...]
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Technical SEO and Content SEO: Examples + What Your Brand Needs to Know
Search engine optimization (SEO) is vitally important for brands that want to reach the right audience online. But implementing and improving SEO can be a frustrating and mysterious process. That’s because SEO isn’t something with a prescribed formula or exact timeline that works for everyone. It’s an intricate discipline with many moving parts, and it [...]
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How Long Does It Take for SEO to Work?
The Big SEO Question The most common question our SEO team at Hawke gets is how long it will take to make a difference. The simple response? SEO is a long game. If you search on Google for how long your SEO content takes to display, the provided answer is around 4-12 months. Not exactly [...]
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Increase Foot Traffic with Local SEO
Picture the scene: it's a Friday night and you all of a sudden have a craving for some Mediterranean food. You don't know much about the offerings in your area, so you do a quick Google. In this extremely common scenario, you just put local SEO to work. Because the restaurant took the steps they [...]
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Tune Up Your Website: How to Find and Fix Broken URLs
Broken URLs have the potential to put a wrench in the works, ruining the overall effectiveness of your website. The dead-end URLs negatively impact the overall user experience, for starters. As with all usability issues, arriving at error pages instead of the desired destination erodes visitors’ trust in your site. Without trust, you can say [...]
Read MoreDIY: A Quick Search Engine Optimization Audit
You know Search Engine Optimization (SEO) is important, but maybe you don't know where to get started with it. Here is your basic block and tackle guide for people new to the concept looking for an SEO audit to gain insights into their website’s searchability: Site and Search Engine Results Pages (SERPs) Before you concern [...]
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