Ecommerce Services
How to Add Google Analytics to a Website and Place a Pixel (5-Step Tutorial)
This has been updated from "How to Place a Google Pixel" to reflect the changes in the upcoming GA4 conversion, written with the help of our friends at Clickvoyant. Tracking user behavior and data on your site is imperative to running a successful digital business. Google Analytics is a free data analytics platform that lets [...]
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11 Ways to Improve AOV
For many businesses, 2022 was a mixed bag regarding ecommerce revenue and data. Among the unfavorable stories, one bright spot was average order value (AOV). In 2022, AOV increased a whopping 31% for ecommerce websites. If your business didn’t see this kind of improvement, there are some creative ways to improve AOV that can help [...]
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6 Tips to Improve eCommerce Checkout Process
A smooth online checkout process is essential to converting business. According to the Baymard Institute, 70% of online shopping carts are abandoned. With so much business lost in the home stretch, here are some tips from Hawke Media ecommerce experts to improve the checkout process. These tips come from people working on Shopify pages, Amazon [...]
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4 Ways to Optimize Your Shopify Store Using SEO
Shopify provides a user-friendly environment for selling direct-to-consumer online. Many small businesses have created Shopify stores, either instead of or in addition to selling on conglomerate platforms such as Amazon and eBay. For directly reaching customers with products or services, Shopify is one of the easiest and most effective storefront solutions. Shopify storefronts are essential [...]
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The 6 Steps to Sales Tax Compliance for Retailers
This is a guest post contributed by the Editorial Team of Hawke Media Partner TaxJar. Retailers understand the difficulty of managing sales tax. Because sales tax rules and regulations change from year to year – 46 states made changes in 2021 – sales tax compliance is a moving target. Keeping on top of things is [...]
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27 Best Shopify Plugins for Your Online Store
Shopify is an extraordinary eCommerce platform, giving just about anyone the ability to launch an online store in just a few minutes. Approximately 1.75 million merchants use Shopify, generating about $2.93 billion in annual revenue. Few of these merchants, however, use the platform in its bare-bones state. A large part of Shopify’s success is its [...]
Read MoreDo More Than Just Sell: How 5 Shopify Features Can Kickstart Your eCommerce Business
This is a guest post from Heroic Search. So you have a killer product that you can’t wait to get to market. You want to launch an online store but aren’t quite sure where to start. Good news. You’ve come to the right place. But before you think about marketing or promoting your brand, you [...]
Read More8 Tips on How to Design a Perfect Product Detail Page
Are you treating your product detail pages (PDPs) as a footnote in your ecommerce store? That could be a costly design marketing oversight. Not only are strong product detail pages valuable in SEO for driving traffic to your site, but also they play a critical role in converting customers once they start browsing. Learn how [...]
Read MoreHow to Place a Google Analytics Tracking Pixel
This page has moved! Check out our 3 Steps to Place a Google Analytics Pixel for an in-depth look at everything you need to know! In todays world of marketing everything is based on data and analytics. Collecting this data is a must for any brand to make informed decisions; however not everyone has [...]
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