Latest
Last-Minute BFCM Hacks That Actually Work in 2026
Black Friday falls on November 27 this year and Cyber Monday on November 30. However carefully you planned, the final stretch is a sprint, and some part of the plan will break before it ends. Last year the break came on Cyber Monday itself. A Shopify outage locked some merchants out of their admin dashboards [...]
Read More
Stop Wasting Ad Spend: 5 Steps to Repurpose Influencer Content for Paid Social Ads
Are you tired of watching your e-commerce return on ad spend plummet while customer acquisition costs continue to climb? If you manage paid media, you know the feeling of pouring thousands into highly polished studio shoots, only to watch your expensive ad creative suffer from ad fatigue on platforms like Meta and TikTok. Every day [...]
Read More
AI Search Only Has Three Slots. Do You Hold Any of Them?
AI Search Only Has Three Slots. Do You Hold Any of Them? | Hawke Media AI answers behave like retail shelf space, not like a results page. Three facings are worth fighting for, and most brands have never checked whether they hold a single one. Hawke Media • GEO & AI Visibility • 9 min [...]
Read More
The Ad Fatigue & Creative Refresh Timer
Stack-Gap Tools Media buyers know when an ad is tiring. They can feel it in the frequency number and the drift in click-through rate, and they usually act a week or two after they should have. This turns that judgement into a date. Enter frequency, click-through trend, and days live for each ad set, and [...]
Read More
The Blended CAC Calculator
Stack-Gap Tools Every ad platform reports its own cost per acquisition in isolation, and none of them can see organic, email, or referral. So no dashboard you own shows what a new customer actually costs the business. Enter spend and new customers by channel and this returns your true blended CAC, what each channel does [...]
Read More
The Definitive Top 50 Marketing Agencies
Top Marketing Agencies Filter by Office Location: All locations Agency Name About History Office Locations Team Size Industries Served Achievements Case Studies Hawke Media Hawke Media is an AI-enabled, full-service performance marketing agency built for growth-stage companies. Its flexible outsourced CMO model brings strategy, branding, creative, paid media, lifecycle marketing, SEO and GEO, [...]
Read More
Promo Calendar Margin-Checker
Stack-Gap Tools A discount changes your price, and your costs stay where they are. This projects the margin on every promotion before you commit to it, counts the orders you would have won anyway at full price, and tells you the deepest discount you can run before the math turns negative. 1 · Full-price unit [...]
Read More
Marketing Contribution Margin Tracker
Stack-Gap Tools ROAS tells you what a campaign returned. It does not tell you what you kept. Enter your unit economics once, add each campaign, and see which ones put money in the bank after product, shipping, fees, returns, and ad spend. 1 · Your unit economics Applies to every campaign unless you override COGS [...]
Read More
Hawke Media Named Agency of Record for Jacuzzi Group to Drive Next Phase of Growth for its Wellness Brands
Partnership builds on more than a decade of collaboration and a shared commitment to innovation, dealer success, and category leadership. Los Angeles, CA – July 22, 2026 – Hawke Media, the leading marketing agency for growth-stage companies, today announced its appointment as Agency of Record (AOR) for Jacuzzi Group’s portfolio of brands, including Jacuzzi® Hot [...]
Read More
The "One Channel Away From Zero" Risk Score
Stack-Gap Tools Few businesses fail because of one bad quarter. They fail because a single channel (an ad account, a marketplace listing, one referral partner) got expensive, got suspended, or got throttled overnight. This scores how exposed you are and shows what your P&L looks like the morning after your largest channel goes to zero. [...]
Read More