Strategy
Strategic Thinking Requires Tactical Understanding
When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there [...]
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3 Ways to Maximize Your Digital Reach
More than 25 years ago, I began working in the office equipment space. I started running a print shop for IKON Office Solutions. I then moved into color systems sales and then worked for Canon USA as a color systems specialist. After nearly a decade selling hardware and software I decided to shift my career [...]
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Integrating Traditional and Digital Channels in Your Marketing Efforts
Too many small-to-medium-sized businesses are focused primarily on traditional marketing tactics, with digital marketing being an afterthought. I see it every day in my community and with many of the business owners whom I talk to throughout the country. They just stick to what they know. There are many reasons why this is an issue, [...]
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10 Signs Your Website Might Be Underperforming
After building and marketing websites for nearly 20 years and working in technology, marketing, and visual design for many years before that, you can imagine that I've seen my share of the good, the bad, and the ugly. Perhaps my mental frame is skewed a bit because of what I know, but I see consistent [...]
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Why a Customer's Experience Matters and How You Can Improve It
A few years ago, I was at a conference in Orlando, Florida and happened to stay across the street from Disney Springs. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the [...]
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6 Questions to Ask Before Any Web Development Project
Choosing the right web developer for your web project can be a daunting process. I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer. If you are building a B2B site, do you choose Wordpress or Drupal? Do you consider Hubspot [...]
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Fashion Marketing Strategy: Keys to Successfully Growing Your Brand in 2024
An effective digital fashion marketing strategy, one that positions your products to capture the attention of your target audience, will make your brand stand out from the crowd. It’s more important than ever for digitally native fashion brands to distinguish themselves from the competition and communicate what makes them so unique. Fashion is one of [...]
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The Buyer's Journey Explained
The buyer's journey is the research process any buyer goes through leading up to a purchase. Every industry is different, and every company we work with is different, but all buyers go through the same basic process before they make a decision to buy something. It's often hard to think of going through a process [...]
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Clarifying Your Motivation to Improve Your Business and Marketing Health in 2024
Like most people, I’ve worked for years trying to get into a good diet and exercise routine. I’ve tried many different diets. I’ve worked with personal trainers. For a while, I did reasonably well. I would lose some weight and exercise for a while but would fall back into old habits. Five years ago, I [...]
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From Data to Dominance: The Power of Multivariate Testing in Marketing
Introduction to Multivariate Testing Multivariate testing is like hosting a dinner party. You're not just trying out one new recipe (as in A/B testing); instead, you're experimenting with multiple dishes, each with different ingredients, to see which combination tantalizes the taste buds of your guests the most. Definition and Overview In technical terms, multivariate testing [...]
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