Strategy
Digital Marketing Strategy: 13 Tips to Stay on Track in 2024
Digital marketing never sleeps, and a busy Q1 is just around the corner. It’s important to assess the goals you made at the beginning of the year (New Year’s resolutions… what are those?), evaluate your progress, and make changes where necessary. These tips from Hawke’s content marketing and social media experts will help keep your [...]
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From Prediction to Prevention: The AI Solution to Product Returns
The Hidden Costs of Returns We've all been there—buying something online, only to realize it's not quite right. For us, it's a simple click or a trip to the store to make a return. But for businesses, it's a whole different ball game. Returns come with costs and not just the obvious ones. Direct Expenses: [...]
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Leveraging Predictive Analytics For Advanced Audience Targeting
Predictive analytics is an evolving field that offers businesses an unprecedented view into potential future events based on historical data. It moves beyond just understanding what has happened to provide insights into what might happen next. How Does It Work? Basics: At its core, predictive analytics employs statistical algorithms and machine learning techniques on historical [...]
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A Comprehensive List of How to Create a Unique Brand Identity in 2024
This is a guest post from Hawke Media partner, Arka. Arka is full of brand experience experts who develop sustainably sourced packaging for your ecoimmerce business. Whether you are a new freelance writer or a tiny corporation trying to compete with established giants, developing a distinct brand identity is an essential first step in your [...]
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3 Content Marketing Tips for Black Friday and Cyber Monday
Cyber Week generates over $20 billion in revenue, with a majority of customers purchasing both in stores and online. Though we're well into Q4, there’s still time for your brand to implement a content strategy that complements your paid media efforts with SEO-driven pieces that drive organic reach and traffic. Read on for expert content [...]
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How to Set Up Your Socials For Black Friday/Cyber Monday Success
If you are reading this, you are most likely aware that Amazon Prime Day has already come and gone. However, two of the biggest sales events on the e-commerce calendar for all retailers and merchants are still looming on the horizon. Ring any bells? You guessed it. We’re talking about Black Friday and Cyber Monday. [...]
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How To Build a Cyber Week Marketing Strategy
It's no longer enough for companies to have a Cyber Monday/Black Friday marketing strategy. The largest retail event of the year now extends for an entire week, beginning the Friday after Thanksgiving. Cyber Monday online sales have climbed every year since 2018. Even more revealing are statistics showing that Cyber Week sales grew by 67% [...]
Read More![Cyber Week Marketing Prep Checklist [Infographic]](https://hawkemedia.com/wp-content/uploads/2022/08/Blog-8-SMS-Marketing-Messages-for-Black-Friday-Cyber-Monday.jpg)
Cyber Week Marketing Prep Checklist [Infographic]
To make the most of your brand’s Black Friday and Cyber Monday sales, you need to start making preparations as early as possible. It's all about being proactive across the board - PPC, SEO, lifecycle marketing, social media, affiliate and influencer marketing - you name it. Each one plays a part in driving traffic, making [...]
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10 Ways to Collect More First-Party Data
In digital marketing, first-party data is increasingly critical to successful strategies. This data – that which is collected directly from your customers – provides valuable insights into their behaviors, preferences, and interactions with your brand. It facilitates more cost-efficient retargeting and allows for the formulation of impactful marketing strategies. According to Boston Consulting Group, [...]
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Why Now Is the Best Time in History to Start a Business
A few months ago for the Hawke Talk podcast, Erik Huberman was speaking to entrepreneur Marc Randolph about the foundation and small beginnings of Netflix. At one point (about 36 minutes in, if you want to skip ahead), Marc talked about how long it took to develop the framework for the original Netflix website. He [...]
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