News & Events
2025 Hawke Media BFCM Deal Roundup : Your Guide to the Season’s Best Brand Moments
The holiday season always reveals something about the state of commerce. Every year carries its own tempo. Some years feel experimental. Others feel conservative. But this year feels particularly intentional. Brands are approaching Black Friday and Cyber Monday with the calm focus of seasoned operators who know that performance comes from preparation, not panic. As [...]
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Marketing in the Age of Scandal: How Astronomer Turned Infamy into Influence with a Paltrow-Powered Pivot
If marketing is, at its heart, the art of narrative control, then Astronomer’s cheeky, Gwyneth Paltrow-led ad campaign may go down as one of the decade’s most agile case studies in brand redemption—and perhaps even reinvention. Just a week prior, Astronomer was a relatively anonymous data infrastructure company, known mainly to a subset of developers [...]
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Hawke Media’s Official Partnership with SHEIN Marketplace Is a Game-Changer for Brands Chasing Growth
Timing is everything. Being early to a trend can mean the difference between a flash-in-the-pan campaign and a category-defining breakthrough. At Hawke Media, we’ve long helped brands stay ahead of that curve—not just by being creative or clever, but by identifying underutilized levers that drive scalable, measurable results. That’s why our official partnership with SHEIN [...]
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Hawke Media Acquires Blue Light Media to Help All Brands Become Media Companies Through Consistent Quality Content
The acquisition strengthens Hawke’s Southern California footprint and deepens its expertise in social-driven brand building, creative storytelling and influencer marketing. Los Angeles and Orange County, CA – March 25, 2025 – Hawke Media, a leading U.S. performance marketing agency, today announced the acquisition of Blue Light Media , a full-service creative and social marketing agency [...]
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The Implications of Banning TikTok for Millions
The United States is set to enforce a TikTok ban in January 2025, following an appeals court decision requiring ByteDance, the Chinese parent company of TikTok, to divest its U.S. operations or face the app's removal from the market. This decision, stemming from ongoing national security concerns, represents a seismic shift in the digital landscape [...]
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Hawke Media Acquires We Are Unicorns to Push Boundaries of Brand Storytelling
The acquisition adds narrative-driven marketing expertise and sustainable brand growth to Hawke Media’s lineup of client solutions Los Angeles, CA and Seattle, WA – November 18, 2024 – Hawke Media, the leading U.S. performance marketing agency, today announced the acquisition of We Are Unicorns (WAU), a boutique Seattle-based agency specializing in brand strategy and narrative-driven [...]
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The Art of the Collab: Lessons from Brand Partnerships
Partnerships hold the power to elevate brands, spark creativity, and captivate audiences. When executed thoughtfully, collaborations yield mutual benefits and unforgettable campaigns. On the flip side, missteps can lead to controversy and missed opportunities. Let’s explore some examples of brand partnerships across the spectrum. Lessons Learned from Sweetgreen x Market The controversy surrounding Sweetgreen and [...]
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Hawke Media Acquires Super Top Secret, Setting New Standard for Brand Strategy
Southwest-based creative agency to bring high-demand projects to West Coast agency’s expanding portfolio Los Angeles, CA – October 7, 2024 – Hawke Media the leading performance marketing agency in the U.S., announced today its acquisition of Super Top Secret (STS), a renowned creative agency based in Salt Lake City, Utah. This deal, which is expected [...]
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Hawke Media Acquires Mcomm Group Becoming B2B Marketing Behemoth
The specialized marketing firm brings dealer network expertise to enhance Hawke’s heavy equipment marketing capabilities Los Angeles, CA – September 9, 2024 – Hawke Media the top performance marketing agency in the U.S. announced today the acquisition of Mcomm Group, a leading business-to-business (B2B) channel marketing firm. This acquisition enhances both companies’ capabilities by combining [...]
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Mike Furnari Joins as President of Hawke.AI to Drive Commercial Launch of Disruptive AI Marketing Platform
Mike Furnari Joins as President of Hawke.AI to Drive Commercial Launch of Disruptive AI Marketing Platform Former NASDAQ traded C-Suite executive of $40M revenue startup to lead growth Los Angeles, CA – July 22, 2024 – Top artificial intelligence (AI) marketing platform hawke.AI has selected Mike Furnari as President. With over 15 years in technology [...]
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